AI Marketing Automation Lead

Role description

Job Description:

We seek a motivated marketing operations manager passionate about process design, performance reporting, and marketing technology. You bring an upbeat attitude, strong communication skills, and an analytical mindset.

This role ensures the effective use and integration of marketing technology, the efficient deployment of marketing campaigns, and the accuracy and completeness of performance data.

Responsibilities

Help solve key challenges, such as attribution, lead routing and follow-up, program automation, data accuracy, funnel analysis, and forecasting for all marketing motions (self-serve, channel and sales-led for new logo acquisition and customer growth).

Provide analytics reports and dashboards in Salesforce, HubSpot and 3rd party BI tools

Orchestrate campaigns in Salesforce and HubSpot, including the set-up and back-end workflows needed to launch and measure marketing activities effectively.

Manage reporting, KPIs, marketing dashboards, conversion tracking, and campaign insights.

Improve, monitor, and maintain contact and account data quality, ensuring accuracy and minimizing flawed or incomplete data.

Architect adaptive, self-improving marketing processes that leverage automation, AI, and real-time data signals.

Build systems that move from rule-based automation to predictive and autonomous optimization, across systems that ensure best practices for the marketing team to perform optimally in respective roles.

Requirements

5+ years of marketing, marketing operations or analytics experience in a B2B technology or services environment.

Deep understanding of Salesforce, HubSpot and how 3rd party integrations and APIs can help enable marketing automation.

Proficiency in marketing methodologies and processes, such as automation, account-based marketing, campaign management, and lead nurturing.

Excellent analytical and problem-solving skills. Experience in analyzing and visualizing data in Excel, HubSpot, Salesforce and BI tools.

A deep understanding of the customer journey. Experience with data augmentation, lead routing, and lead scoring is a plus.

Familiarity with a broad spectrum of marketing technologies, including but not limited to HubSpot, Salesforce, ZoomInfo, Demandbase, and Google Analytics.

Comprehensive knowledge of Salesforce and HubSpot marketing functionality, including its integration with third-party tools and APIs to facilitate marketing automation.

Experience working with or evaluating AI-native marketing tools, CDPs, or orchestration layers.

Understanding of how to connect systems into event-driven or API-first architectures.

Exposure to tools like: AI copilots, workflow automation platforms (N8N, WorkatoZapier, Make), or experimentation platforms is a plus.

Interest in building toward a more autonomous, AI-enabled marketing operating model.

Skills

Marketing operations,Account based marketing,Hubspot marketing,Marketing campaigns,Marketing functions,Marketing process

About UST

UST is a global digital transformation solutions provider. For more than 20 years, UST has worked side by side with the world’s best companies to make a real impact through transformation. Powered by technology, inspired by people and led by purpose, UST partners with their clients from design to operation. With deep domain expertise and a future-proof philosophy, UST embeds innovation and agility into their clients’ organizations. With over 30,000 employees in 30 countries, UST builds for boundless impact - touching billions of lives in the process.