Digital Marketing Manager

Our Purpose is to elevate learning to its full potential.

Our Vision is to enable anyone to master any subject within minutes.

Our Values

Improve over time, even if it’s just a bit.

From travel logistics to internal documentation, we believe small improvements compound. Just like the 36+ revisions it took to perfect our charging boards.

Seek to understand the logic before acting.

Do not just do, understand. Like when we enhanced our app after listening to real customer needs, the best actions are grounded in context.

Treat clients, partners, and providers with the same care and respect as family

Trust is earned through our interactions, not just what we deliver. Our best clients become long-term ambassadors because we care consistently.

Whatever you do, do it well.

Every detail counts. Whether it’s packaging, documentation, or communication, our high standards are our signature.

Your Mission

Turn Innov2Learn’s innovations into campaigns that capture attention, generate demand, and help more healthcare educators discover better ways to prepare learners before they care for real patients.

Summary

We are looking for a resourceful and ambitious Marketing & Growth Manager to take ownership of our marketing activities. You will execute campaigns, build automations, manage advertising, update our website, and create relevant content with our internal educator. This is a hands-on role for someone eager to prove themselves and eventually build and lead a marketing team.

Key Responsibilities

Plan and execute email, social media, product launch, and lead-generation campaigns

Build automated customer journeys, follow-up sequences, and CRM workflows

Create, manage, and optimize paid advertising campaigns

Work with an educator to produce accurate, engaging, and customer-focused content

Complete basic WordPress updates, landing pages, forms, and product-page improvements

Use AI tools to accelerate content creation, research, analysis, and repetitive work

Source and manage freelancers and future hires, including designers, video editors, and web specialists

Quantitative KPIs

Launch at least two targeted campaigns and one new or improved automation per month

Deliver at least 95% of approved marketing priorities on time and report results monthly

Help recruit and onboard at least two A-players per year

Requirements

Early-career candidates are welcome; resourcefulness and execution matter more than years of experience

Strong written and verbal communication skills in English and French

Comfortable with email marketing, CRM tools, social media, analytics, and digital advertising

Able to complete basic WordPress updates independently

Comfortable experimenting with AI tools and learning new platforms quickly

Organized, creative, data-driven, and able to manage several priorities

Comfortable working in an SME or startup environment where people wear many hats

Note: This job description provides a general overview of the role. It is not an exhaustive list of responsibilities, qualifications, or requirements. The employer reserves the right to modify the duties or requirements of the position as needed.

Job Types: Full-time, Permanent

Pay: From $80,000.00 per year

Benefits:

Company events

Mileage reimbursement

On-site childcare

On-site gym

On-site parking

Paid time off

Profit sharing

Tuition reimbursement

Wellness program

Education:

DCS / DEC (preferred)

Language:

French (required)

English (required)

Licence/Certification:

Driving Licence (preferred)

Location:

Montréal, QC H4E 1A8 (preferred)

Willingness to travel:

25% (preferred)

Work Location: In person