Copywriter

About Standard Process

For more than 95 years, Standard Process Inc. has been a visionary leader in whole food nutrient solutions. Our whole food philosophy and mission to change lives extends far beyond our supplements to the very people we employ. This strong foundation has created an environment where our employees are seen as members of our family and are given the tools and resources to succeed, both personally and professionally.

Job Summary

The Copywriter partners with cross-functional teams to concept, write, and execute compelling messaging across print, digital, and social media channels. This role develops both long-form and short-form content tailored to channel, audience, and objective, while ensuring a consistent brand voice. The Copywriter applies modern tools, including AI-assisted workflows, to improve content quality, efficiency, and scalability. A strong understanding of content strategy, audience engagement, and regulated marketing environments is essential

Responsibilities

Job Summary

The Copywriter partners with cross-functional teams to concept, write, and execute compelling messaging across print, digital, and social media channels. This role develops both long-form and short-form content tailored to channel, audience, and objective, while ensuring a consistent brand voice. The Copywriter applies modern tools, including AI-assisted workflows, to improve content quality, efficiency, and scalability. A strong understanding of content strategy, audience engagement, and regulated marketing environments is essential.

Hours: 8:00am-4:30pm Monday-Friday

Location: Palmyra, WI (Hybrid)

Essential Functions

Content Development & Project Execution

Manage multiple writing projects from concept through final delivery

Brainstorm, develop, and present messaging solutions aligned to brand strategy

Write and refine long-form content (e.g., web pages, educational materials, campaigns) and short-form content (e.g., headlines, ads, social posts, email copy)

Develop copy across formats including print collateral, digital experiences, campaigns, and product launches

Collaborate closely with marketing, brand, design, and external partners

Communicate project status, timelines, and feedback clearly

Maintain accurate records of drafts, revisions, approvals, and project documentation

Balance multiple projects while meeting deadlines and maintaining high content standards

Multi-Channel Content Development

Develop content for print, digital, and social channels, ensuring alignment to channel best practices

Adapt messaging across formats and channels to meet audience needs and communication goals

Write content ranging from high-impact, concise messaging to more detailed, educational or narrative-driven copy

Support marketing objectives through clear, engaging, and strategically aligned content

Campaign & Brand Messaging

Contribute to integrated marketing campaigns across multiple channels

Partner with designers to align copy and visuals for cohesive communication

Develop headlines, taglines, and campaign concepts that drive engagement and response

Translate complex, technical, or scientific information into clear, compelling messaging

Ensure messaging consistency across all customer touchpoints

Tell the brand story in a way that builds awareness, trust, and loyalty

Content Strategy, Research & Compliance

Conduct research and interviews to ensure content accuracy and credibility

Interpret project objectives and creative briefs to deliver effective messaging

Apply and uphold brand voice, tone, and internal style guidelines

Proofread and edit content to ensure clarity, consistency, grammar, and factual accuracy

Monitor performance metrics such as engagement, traffic, and conversion

Ensure all content complies with regulatory, legal, and industry requirements

Create content aligned with established style standards (e.g., AP style or internal guidelines)

AI, Tools & Emerging Technology

Leverage AI-powered tools to improve ideation, drafting, editing, and optimization

Apply AI responsibly while maintaining brand integrity, accuracy, and compliance

Continuously explore emerging content tools, trends, and technologies

Recommend process improvements that increase content efficiency and effectiveness

Brand Stewardship

Ensure consistent application of brand voice and messaging across all deliverables

Adhere to corporate values and brand guidelines

Identify opportunities to strengthen and evolve the brand voice system

Qualifications:

Education:

Bachelor’s degree in English, Journalism, Communications or related field preferred

Combination of education and experience considered

Certifications/Licenses:

N/A

Experience:

3–6+ years of copywriting experience in marketing, advertising, or related field

Demonstrated experience in print, digital, and social media content development

Experience with campaign development, product marketing, and brand storytelling

Experience in regulated or compliance-driven environments preferred

Proven ownership of projects from concept through completion

Specialized Knowledge and Skills:

Excellent writing, editing, and proofreading skills with strong attention to detail

Ability to write in multiple tones and styles for a variety of audiences

Strong understanding of marketing, advertising, and content strategy principles

Knowledge of SEO and digital content best practices

Strong ability to simplify complex or technical concepts for diverse audiences

Ability to clearly articulate messaging rationale to both creative and non-creative stakeholders

Proven ability to collaborate effectively within cross-functional teams

Strong organizational and time management skills in a fast-paced environment

Experience using or experimenting with AI-assisted writing tools

Demonstrated ability to accept and apply constructive feedback professionally

Necessary Competencies:

Adaptable/Flexibility

Analytical/Detail-Oriented

Communication

Creativity/Innovation

Critical Thinking

Initiative

Problem Solving

Process Management

Reliable/Punctual

Self-Development

Teamwork/Team Building

Time Management

Work Environment and Physical Demands

This job operates in a professional office environment and routinely uses standard office equipment such as computers, keyboards, and phones. This is a sedentary role; however, this role may also have to do some light lifting of supplies and materials from time to time.

Why Standard Process?

We offer a comprehensive and competitive benefit package, which includes:

Competitive salary and annual incentive program

Comprehensive health care and flexible benefit plan, including pet insurance

Company-matched 401(k) plan

Profit sharing plan

On-site childcare with highly accredited curriculum

Platinum WELCOA award-winning wellness program, including:

On-site 24x7 fitness center

Whole food court

On-site chiropractic care

On-site massage therapist

Personal trainer

Daily fitness classes

On-site life coach

$450 monthly Standard Process supplement allowance

Paid time off and holiday time

Educational assistance

Company hosted outings and events

Strong community involvement

Benefits Package

We offer a comprehensive and competitive benefit package, which includes:

Competitive salary and annual incentive program

Comprehensive health care and flexible benefit plan, including pet insurance

Company-matched 401(k) plan

Profit sharing plan

On-site childcare with highly accredited curriculum

Platinum WELCOA award-winning wellness program, including:

On-site 24x7 fitness center (Palmyra, WI)

Whole food court (Palmyra, WI)

On-site chiropractic care

On-site massage therapist

Personal trainer

Daily fitness classes

On-site life coach

$450 monthly Standard Process supplement allowance

Annual wellness incentives

Paid vacation and holiday time

Educational assistance

Company hosted outings and events

Strong community involvement

Apply today and become part of the Standard Process family!

This role is not eligible for employment visa sponsorship. Candidates must be authorized to work in the United States without the need for employer sponsorship, now or in the future.