Insight analyst
Skills
About the role
Job title : Insight analyst
Location : Hyderabad
About Opella
Opella is the self-care challenger with the purest and third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally. Our mission is to bring health in people' s hands by making self-care as simple as it should be. For half a billion consumers worldwide – and counting.
Headquartered in France, Opella is the proud maker of many of the world' s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan. B Corp certified in multiple markets, we are active players in the journey towards healthier people and planet. Find out more about our mission at www.opella.com .
About the role
Plan and lead cross-channel performance analysis activities to identify patterns, risks, opportunities, and actionable recommendations across Search and Programmatic channels. Ensure alignment of insights with business objectives by translating data into strategic narratives, optimization roadmaps, and forward-looking recommendations for stakeholders.
Main Responsibilities
Expected to be a Subject Matter Expert (SME) in cross-channel performance analytics and insights generation.
Lead cross-channel analysis across Search and Programmatic to identify optimization opportunities and risks.
Build strategic narratives and present insight-led optimization roadmaps to Local Opella.
Conduct deep-dive studies including competitor trends, incrementality analysis, and KPI diagnostics.
Analyze weekly and monthly performance reports to identify patterns, anomalies, and strategic signals.
Guide reporting specialists and ensure consistent analytics alignment across regions.
Align insights with business objectives, measurement frameworks, and campaign KPIs.
Partner with channel specialists to translate insights into actionable optimization recommendations.
Ensure data quality, consistency, and interpretability of performance outputs
Professional & Technical Skills
Strong analytical thinking and structured problem-solving ability.
Ability to translate data into clear, actionable insight narratives.
Deep understanding of SEM and Programmatic performance levers.
Knowledge of cross-channel attribution and measurement methodologies.
Proficiency in data visualization and analytics tools (Tableau, Power BI, GA4, Adobe Analytics).
Strong communication and stakeholder presentation skills.
Ability to manage multiple analyses and priorities simultaneously.
Additional Information
The candidate should have 4–7 years of hands-on experience in media analytics or performance insights roles.
This role operates at the intersection of analytics, strategy, and execution.
The role has direct impact on media optimization quality and strategic decision-making.
Analytics and measurement certifications are strongly preferred.
Must Have Skills
Cross-Channel Performance Analysis
Insight Generation & Storytelling
Measurement, Attribution & KPI Analysis
Strategic Reporting & Visualization
Good to Have Skills
Incrementality & Experimentation Analysis
Competitive & Market Trend Analysis
Advanced Dashboarding & Data Modeling
Minimum Experience Required
4–7 years of experience in media analytics, performance insights, or marketing analytics roles.
Educational Qualification
15 years of full-time education is required
Summary
As an Insights Manager, you will lead cross-channel performance analysis to uncover trends, risks, and growth opportunities across paid media channels. Your day-to-day responsibilities will include analyzing performance reports, conducting deep-dive studies, building strategic narratives, and presenting actionable recommendations to stakeholders.
You will guide reporting specialists, align analytics outputs across regions, and ensure insights directly inform optimization strategies and future media planning decisions.
Why us?
At Opella, you will enjoy doing challenging, purposeful work, empowered to develop consumer brands with passion and creativity. This is your chance to grow new skills and be part of a bold, collaborative, and inclusive culture where people can thrive and be at their best every day.
We Are Challengers.
We are dedicated to making self-care as simple as it should be. That starts with our culture. We are challengers by nature, and this is how we do things:
All In Together: We keep each other honest and have each other's backs.
Courageous: We break boundaries and take thoughtful risks with creativity.
Outcome-Obsessed: We are personally accountable, driving sustainable impact and results with integrity.
Radically Simple: We strive to make things simple for us and simple for consumers, as it should be.
Join us on our mission. Health. In your hands.
www.opella.com/en/careers
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