Graphic Designer

About the Company

What Works is a results-driven digital marketing and creative agency based in Hyderabad. We help businesses grow through customized strategies across social media marketing, SEO, paid advertising, content creation, branding, video production, and AI-powered creative solutions. Our team focuses on creating meaningful digital experiences that help brands connect with their audiences, improve engagement, and achieve measurable growth. We are currently expanding our creative team and looking for graphic designers who can seamlessly combine traditional design principles with modern AI image-generation workflows.

Job Overview ● Role: Graphic Designer ● Experience Required: Freshers to 2 years ● Job Type: Full-time, On-site

Key Responsibilities ● Traditional Design Execution: Design high-quality social media posts, carousels, stories, thumbnails, digital advertisements, website banners, Meta/Google display ads, and physical marketing collateral (brochures, posters). ● AI Generation & Integration: Generate AI-based images and creative assets tailored to specific campaign requirements. Write precise prompts to create custom backgrounds, characters, products, environments, and specialized visual elements. ● Asset Customization: Mastery in editing, enhancing, and deeply customizing AI-generated imagery before integrating them into final client deliverables. ● Brand Strategy Alignment: Convert abstract content briefs into visual compositions that respect distinct brand guidelines, maintain typography/color theory hierarchy, and fulfill core marketing objectives. ● Cross-Platform Adaptation: Dynamically resize, reformat, and adapt master creatives across diverse platforms including Instagram, Facebook, LinkedIn, YouTube, and corporate websites. ● Team Collaboration: Partner cross-functionally with the content, social media, performance marketing, and video-editing divisions. ● Feedback & Delivery: Accurately implement design revisions based on internal team critiques and direct client feedback. ● Asset Management: Manage multiple client projects simultaneously while organizing internal brand directories, project files, and overall design resources.

Required Skills & Qualifications ● Core Software Mastery: Robust proficiency in Adobe Photoshop, Adobe Illustrator, and Canva (Figma or Adobe InDesign expertise is a significant advantage). ● AI Prompt Engineering: Practical, hands-on knowledge of tools like Freepik AI, ChatGPT Image Generation, or equivalent platforms, paired with the ability to structure highly effective prompts. ● Design Foundations: Exceptional command over visual hierarchy, layout composition, modern typography, and color theory. ● Platform Insight: Thorough understanding of modern social media asset specifications, design rules, and emerging creative trends. ● Professional Attributes: Sharp attention to detail, strong time-management capabilities, and a collaborative mindset that reacts positively to creative feedback. ● Bonus Skillset: A basic understanding of motion graphics or video editing suites is heavily favored. ● Portfolio: A portfolio or showcase containing design samples is mandatory (including AI-assisted/generated creative samples is strongly encouraged).

Pay: ₹10,000.00 - ₹25,000.00 per month

Work Location: In person