Retention Marketing Manager - Analytics

Preferred Candidate Profile

Bachelor's degree in Marketing, Business, Engineering, Analytics, or a related discipline.

Minimum 4 years of hands-on experience in CRM, Lifecycle Marketing, Retention Marketing, or Growth Marketing.

Must have experience working with a D2C (Direct-to-Consumer) brand.

Candidates from Beauty, Personal Care, Wellness, Skincare, FMCG, E-commerce, Consumer Internet, Fashion, Retail, or Subscription-based D2C businesses will be highly preferred.

Hands-on experience with CleverTap is mandatory.

Strong SQL skills for customer analytics, segmentation, and campaign reporting are mandatory.

Experience designing and managing customer lifecycle journeys, retention campaigns, and automated marketing workflows.

Strong understanding of customer segmentation, cohort analysis, funnel optimization, A/B testing, and marketing automation.

Experience working with Google Data Studio (Looker Studio) or similar BI tools.

Ability to collaborate with Product, Analytics, Growth, Engineering, and Creative teams in a fast-paced D2C environment.

Mandatory Skills

D2C Marketing Experience (Mandatory)

CleverTap (Mandatory)

SQL Analytics (Mandatory)

CRM & Lifecycle Marketing

Retention Marketing

Marketing Automation

Customer Journey Mapping

Customer Segmentation

Cohort Analysis

Funnel Analysis

A/B Testing

Campaign Analytics

Google Data Studio / Looker Studio

Advanced Microsoft Excel

Ideal Candidate

We are looking for a marketing professional who has successfully built and scaled CRM programs for a D2C brand. The ideal candidate has hands-on experience in CleverTap, uses SQL to analyze customer behavior, and has a proven track record of improving customer retention, repeat purchases, engagement, and Customer Lifetime Value (CLTV) through data-driven lifecycle marketing.

Apply Link : https://ats.machanx.com/apply.html?job=7ea27e08136fe4d4b0

Pay: ₹2,400,000.00 - ₹2,800,000.00 per year

Benefits:

Leave encashment

Paid time off

Provident Fund

Experience:

SQL: 4 years (Required)

Analytics: 4 years (Required)

Clevertap: 3 years (Required)

Customer retention: 4 years (Required)

Growth Marketing: 4 years (Required)

D2C Marketing: 4 years (Required)

Work Location: In person