Institutional Partnerships & Business Development Executive
About the role
Institutional Partnerships & Business Development Executive
Educational Publishing | EdTech | Smart Education Solutions
1. Location
Hyderabad (Lakdikapul Headquarters)
Employment Type: Full-Time
Salary: ₹35,000 – ₹37,000 per month (Fixed)
Additional Benefits
₹3,000 Monthly Travel Allowance
Attractive Sales Commission on every qualifying sale
Performance Incentives
Fast Track Leadership Program
Opportunity to become Sales Manager and build your own team
2. About Johan Brown Publishing
Johan Brown Publishing Pvt. Ltd. is one of India's fastest growing educational publishing and Smart Education companies, developing advanced publishing ecosystems combining books, artificial intelligence, cognitive neuroscience, digital learning, smart libraries, student wellness, teacher development and institutional technology platforms.
Our customers include:
Schools
Colleges
Universities
Libraries
Government Departments
Smart Cities
Educational Trusts
Hospitals
NGOs
Corporate Learning Centres
We don't sell individual books.
We build long-term institutional partnerships worth lakhs and crores through comprehensive education solutions.
3. Who We Are Looking For
We are NOT looking for someone who simply wants a sales job.
We are looking for someone who wants to build a career in educational institutional sales and eventually lead a sales division.
If you enjoy meeting institutional decision-makers, building relationships, travelling, negotiating, closing high-value opportunities and leading teams, this role offers exceptional long-term growth.
This Role Is For You If You
✔ Enjoy travelling every day
✔ Are comfortable meeting new people
✔ Can confidently walk into schools and institutions without hesitation
✔ Like speaking with Principals, Directors, Chairpersons and senior administrators
✔ Want to eventually become a Sales Manager
✔ Believe discipline, reporting and follow-up are essential to sales success
✔ Can work independently without constant supervision
✔ Want to build something meaningful in education
This Role Is NOT For You If
❌ You are uncomfortable with field sales.
❌ You are looking for a work-from-home role.
❌ You do not own or regularly have access to a two-wheeler or four-wheeler.
❌ You are unwilling to travel.
❌ You dislike submitting daily activity reports.
❌ You expect leads to come to you instead of generating them.
❌ You are uncomfortable speaking with senior management of educational institutions.
❌ You prefer desk jobs over meeting clients.
Key Responsibilities
As a Senior Institutional Sales Executive, you will be responsible for developing and managing institutional relationships throughout Hyderabad and surrounding regions.
Your responsibilities include:
Visiting schools, colleges, universities and educational institutions every day.
Meeting Principals, Managements, Trustees, Secretaries and institutional decision-makers.
Conducting product presentations and demonstrations.
Generating new institutional leads.
Building long-term relationships with educational institutions.
Converting leads into subscriptions, institutional partnerships and deployments.
Managing the complete sales cycle from prospecting to closure.
Coordinating proposals, quotations and follow-ups.
Maintaining accurate CRM records.
Collecting customer feedback.
Preparing market intelligence reports.
Supporting exhibitions, conferences and educational events.
Coordinating with headquarters throughout the sales process.
Office & Field Expectations
This is primarily a field sales role.
However, when there are no scheduled client meetings or institutional visits, you will be expected to report to our Lakdikapul, Hyderabad Headquarters.
During office hours, responsibilities may include:
Lead generation
Cold outreach
Proposal preparation
CRM updates
Sales planning
Market research
Customer follow-ups
Email campaigns
Social media support
Digital marketing coordination
Institutional database development
Sales documentation
This is a full-time professional position - not a work-from-home role.
Travel Requirements
This role requires regular travel.
Primary Territory
Hyderabad
Secunderabad
Greater Hyderabad Region
Occasional Travel
1. Bengaluru
2. Chennai
3. Belagavi
4. Mumbai
5. Vijayawada
6. Visakhapatnam
7. Other cities as required
Travel is an essential part of this position and should not be viewed as optional.
9. Reporting & Accountability
Sales success depends on consistency and accountability.
You will therefore be required to maintain:
Daily activity reports
Daily visit logs
Weekly sales reports
Lead tracking
CRM updates
Customer meeting summaries
Follow-up schedules
Pipeline reports
Monthly sales reviews
Institutional visits should be documented through the Company's approved reporting process. These reporting expectations are consistent with the Company's employment framework and sales governance requirements.
Candidates who are uncomfortable with structured reporting should not apply.
What You'll Sell
Our portfolio includes:
Smart & Active eBooks
Smart Digital Libraries
AI-enabled Education Platforms
Student Mental Wellness Solutions
Brain Fitness & Cognitive Learning Resources
Institutional Publishing Solutions
Teacher Development Platforms
Educational Assessments
Smart Education Technologies
School Transformation Programs
Research & Academic Publishing
University Knowledge Platforms
Desired Experience
We prefer candidates with 3–8 years of experience in one or more of the following:
Educational Publishing
EdTech
Academic Sales
Institutional Sales
B2B Sales
School ERP
Learning Management Systems
Educational Technology
Digital Libraries
Library Solutions
SaaS Sales
Corporate Sales
Preferred Candidate Profile
We are looking for professionals who:
Are preferably based in Hyderabad or have strong familiarity with the city's educational ecosystem.
Already know schools, colleges, coaching centres, universities or educational decision-makers within the region.
Possess excellent communication skills in English, Telugu and Hindi.
Can communicate confidently with CXOs, Trustees, Principals and senior administrators.
Have strong negotiation and relationship-building skills.
Are self-motivated, resilient and capable of handling rejection with professionalism.
Demonstrate high levels of integrity, accountability and ownership.
Are organised and comfortable using Microsoft Office, Google Workspace and CRM software.
Own or have reliable access to a personal vehicle for daily field visits (preferred), along with a valid driving licence.
Career Growth
This is not just another sales position.
High-performing candidates will be considered for promotion into leadership roles, including:
Senior Institutional Sales Executive
Territory Sales Manager
Area Sales Manager
Regional Sales Manager
Successful candidates will have opportunities to:
Build and manage institutional territories.
Mentor and train interns and junior sales executives.
Lead future sales teams.
Participate in strategic business development initiatives.
Contribute to the expansion of Johan Brown Publishing across India.
Before You Apply
Please apply only if you can confidently answer YES to the following:
✓ I enjoy field sales.
✓ I am willing to travel extensively.
✓ I can report to the Hyderabad office whenever required.
✓ I am comfortable meeting institutional decision-makers every day.
✓ I can maintain disciplined daily and weekly reporting.
✓ I want a long-term leadership career in educational sales.
Pay: ₹35,000.00 - ₹37,000.00 per month
Work Location: In person
Questions about this role
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