Events Manager (UK)

We’re not just another bike brand - we're an iconic, British motorcycle brand with over 120 years of history behind us. Our new state-of-the-art facilities in Solihull, West Midlands are home to a tight-knit, but ever-expanding team that's passionate about delivering exquisite riding experiences to our customers.

Under new ownership and proud to be part of the TVS Motor family, we're entering a new era of global success. And we want you to be a part of it!

At Norton, we value respect, trust, and responsibility. We trust our employees to execute their roles exceptionally and professionally, and we value personal development, teaching, and learning. When you join our team, you'll have the opportunity to grow and learn alongside some of the most talented and dedicated people in the business.

So if you're passionate about motorcycles and looking to join a team that's shaping the future of this legendary brand, we'd love to hear from you!

The Role

The Events Manager – UK is responsible for leading and delivering Norton’s entire UK events portfolio. This includes motorcycle shows & festivals, dealer activations, test-ride experiences, community events, brand showcases, and retail-focused experiences.

A critical part of the role is effectively managing and collaborating with external agencies, including creative, production, logistics, and experiential partners, to ensure each event achieves premium brand presentation and operational excellence.

You will be the UK lead for all event activity, ensuring every experience reflects Norton’s craftsmanship, engineering, and heritage while driving commercial impact. You will work cross-functionally, be comfortable riding at events, and take a structured, process-driven approach to planning and execution.

Duties & Responsibilities

Lead the development and implementation of Norton’s UK events strategy and annual events calendar

Work closely with external agencies to create standout experiential concepts that align with brand and commercial priorities

Ensure all event planning considers product build maturity, vehicle readiness, and technical requirements

Manage and execute all UK event types, including: Major UK motorcycle shows (e.g., Motorcycle Live)

Dealer events, ride-outs, demo days, and community gatherings

Brand activations and retail experiences

Act as the primary point of contact for creative, production, and logistics partners, ensuring clarity of brief, budgets, and deliverables

Work closely with Norton’s Fleet Management team to ensure bikes are available, prepped, transported, and maintained for event use; that pre-production and demo bikes meet safety and compliance standards; and that bike allocation is scheduled in line with event timing and readiness

Oversee logistics including venue sourcing, AV/production, transport, on-site builds, contractor coordination, and event staffing

Ride motorcycles confidently at events when required (e.g., community rides, demos) as part of brand representation

Ensure all events uphold Norton’s premium brand standards and visual identity

Coordinate with product specialists to ensure motorcycles and technology are presented accurately, safely, and in line with launch phases

Collaborate with the UK dealer network to support, elevate, and audit dealer-led events

Provide event toolkits, brand assets, and calibrated guidance to ensure consistent, high-quality execution

Attend key dealer events nationwide as the Norton representative

Manage agency partners across creative development, experiential design, production, and logistics

Build strong relationships, set clear expectations, and ensure high-quality output aligned with Norton’s brand standards

Evaluate agency performance and provide feedback to improve future delivery

Manage event budgets with a focus on Capex/Opex understanding and ROI-driven decision making

Negotiate with suppliers and agencies to ensure best value and premium delivery

Produce post-event analysis, reporting, and recommendations for optimisation

Ensure all events meet Norton’s legal, compliance, safety, and insurance requirements

Conduct risk assessments and maintain safety protocols throughout the planning and delivery stages

Work with Global Marketing, Events and Product teams as well as the UK sales team and individual dealers to ensure cohesive event integration

Maintain detailed event project plans, calendars, documentation, and reporting

Skills & Experience

Required

3–5 years’ experience managing events for automotive, motorcycle, or premium consumer brands

Strong experience working with agencies across concept development and delivery

Valid motorcycle licence with confidence riding in varied conditions

Experience managing event logistics, suppliers, and production elements

Knowledge of UK compliance, contracting, safety, and insurance considerations for events

Strong organisational, communication, and stakeholder management skills

Proficiency in Microsoft Office; familiarity with event tools (Cvent, Eventbrite, Asana, etc.)

Ability to travel across the UK and work weekends as needed

Desirable

Prior experience in the motorcycle or automotive industry

Knowledge of UK motorcycle culture and events landscape

Experience delivering premium, high-impact brand experiences

Rewards of working for Norton:

We like to take care of our Nortoneers and we think we offer some pretty decent rewards. Here's what you'll get when you join the team:

Competitive salary package that recognises your skills and experience

33 days of holiday (inc. Bank Hols) to relax and recharge

Generous pension scheme that sets you up for the future, with access to personalised advice.

Private Medical Insurance and a Cash Back Programme to keep you feeling your best

Life insurance (4x salary) because we've got your back no matter what

FREE fruit, got to have your five-a-day!

WeCare Employee Assistance Programme, which includes access to online GP services, dietary advice, mental health support, bereavement counselling, and a fitness programme

Experience the thrill of an entrepreneurial environment within a larger, well-funded company with ambitious long-term goals.

Elevate your career with our Ideas for Excellence scheme, where every brilliant idea is not just valued, but also rewarded!

A diverse and international team that brings together different perspectives, backgrounds, and experiences.

Join the fun with our twice-yearly employee events, payday socials, and loads of exciting activities in between!

Want to go green? You can enjoy free electric bicycle hire

Plus, no need to stress about finding a parking spot - we've got on-site free parking covered and FREE electric charge points.

We know how important it is to take care of our team, and we're committed to continually improving our reward offering in line with the business growth plan.

Join us and see for yourself!

PLEASE NOTE, WE DO NOT ACCEPT AGENCY APPLICATIONS