Digital Campaign Manager

We are looking for a results-driven Digital Campaign Manager to lead the planning, execution, optimization, and performance analysis of digital marketing campaigns for our real estate projects. The ideal candidate will have strong expertise in paid media, lead generation, campaign optimization, and digital analytics, with a proven ability to drive qualified leads and maximize return on marketing investments.

This role requires close collaboration with the creative, media, CRM, sales, and external agency teams to ensure successful campaign execution and achievement of business objectives.

Key ResponsibilitiesCampaign Strategy & Planning

Develop and execute comprehensive digital marketing strategies aligned with business and sales objectives.

Plan integrated campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, YouTube, and other relevant platforms.

Build campaign calendars for project launches, promotions, events, and branding initiatives.

Allocate and manage campaign budgets effectively to maximize ROI.

Performance Marketing

Manage paid campaigns including Search, Display, Video, Remarketing, and Social Media Advertising.

Monitor campaign performance and optimize targeting, bidding, creatives, and landing pages.

Improve Cost Per Lead (CPL), Cost Per Acquisition (CPA), Click-Through Rate (CTR), and conversion rates.

Conduct A/B testing for creatives, ad copies, landing pages, and audience segments.

Lead Generation & CRM Coordination

Drive high-quality lead generation for residential and commercial projects.

Coordinate with CRM and sales teams to ensure timely lead allocation and tracking.

Monitor lead quality, conversion funnel, and campaign effectiveness.

Recommend improvements based on sales feedback and campaign performance.

Analytics & Reporting

Track campaign performance using Google Analytics (GA4), Meta Business Suite, Google Ads Manager, and other reporting tools.

Prepare weekly and monthly campaign performance reports.

Present actionable insights and optimization recommendations to management.

Monitor competitor activities and industry trends.

Agency & Vendor Management

Coordinate with digital marketing agencies and media partners.

Ensure timely campaign execution and adherence to brand guidelines.

Evaluate agency performance and campaign deliverables.

Website & Landing Page Optimization

Work with developers and designers to improve landing page performance.

Ensure website tracking, conversion pixels, and analytics are properly configured.

Optimize user journey to improve lead conversions.

Required Qualifications

Bachelor's Degree in Marketing, Business Administration, Communications, or related field.

MBA in Marketing is preferred.

Google Ads and Meta Blueprint Certifications are an added advantage.

Experience

5–8 years of experience in Digital Marketing or Performance Marketing.

Minimum 2–3 years of experience in the Real Estate industry preferred.

Proven experience managing high-budget lead generation campaigns.

Experience working with digital agencies and cross-functional marketing teams.

Technical Skills

Google Ads

Meta Ads Manager

Google Analytics (GA4)

Google Tag Manager

LinkedIn Campaign Manager

YouTube Advertising

SEO & SEM fundamentals

CRM platforms

Microsoft Excel & PowerPoint

Marketing automation tools (preferred)

Key Competencies

Performance Marketing

Digital Campaign Management

Lead Generation

Data Analysis & Reporting

Budget Management

Strategic Thinking

Problem Solving

Communication & Presentation Skills

Vendor & Stakeholder Management

Time Management

Attention to Detail

Result-Oriented Mindset

Key Performance Indicators (KPIs)

Qualified Leads Generated

Cost Per Lead (CPL)

Cost Per Acquisition (CPA)

Return on Ad Spend (ROAS)

Campaign ROI

Lead-to-Site Visit Conversion

Site Visit-to-Booking Conversion

Click-Through Rate (CTR)

Conversion Rate

Landing Page Performance

Budget Utilization Efficiency

Campaign Delivery Timeliness

Preferred Candidate Profile

Strong understanding of the Chennai real estate market and digital consumer behavior.

Experience in launching residential, plotted development, luxury, or commercial real estate projects.

Analytical mindset with the ability to make data-driven decisions.

Ability to work in a fast-paced, target-driven environment.

Excellent coordination skills with sales, creative, media, and external partners.

Why Join Us?

Opportunity to work with one of Chennai's growing real estate brands.

Lead impactful digital campaigns for premium real estate projects.

Collaborative and performance-driven work environment.

Career growth opportunities within a dynamic marketing team.

Employment Type: Full-Time Location: Chennai, Tamil Nadu Experience: 5–8 Years Industry: Real Estate Compensation: As per company standards and industry experience.

Pay: ₹35,000.00 - ₹70,000.00 per month

Benefits:

Cell phone reimbursement

Provident Fund

Work Location: In person