Manager, Channel Marketing - Email, AWS Integrated Demand Center

DESCRIPTION

We're looking for an experienced Manager of Email Marketing, Events to lead a team of email marketers who own the email demand generation channel for AWS's global events portfolio - including AWS Summits, re:Invent, and other flagship programs. This is a people-leadership role focused on building a high-performing team, setting strategic direction for the email channel, and driving measurable business outcomes (registrations, attendance, pipeline contribution) across regions.

You'll sit at the center of a cross-functional ecosystem - partnering with event operations, marketing operations, creative, and regional marketing teams to ensure email remains the highest-performing demand generation lever for AWS events worldwide.

Key job responsibilities

Team Leadership & Development

Manage, coach, and develop a team of Email Marketing Managers responsible for campaign strategy, execution, and optimization

Set the bar for email marketing craft - segmentation, architecture, testing methodology, and operational rigor

Build scalable processes and documentation that enable the team to operate independently at high quality

Recruit, hire, and onboard top talent; maintain a strong hiring bar for the discipline

Create development plans that grow individual contributors into strategic email marketers

Email Strategy & Architecture

Set the strategic vision for event email programs across the full lifecycle: awareness registration confirmation attendance conversion

Define segmentation frameworks, cadence strategies, and trigger logic that maximize conversion while minimizing fatigue

Drive innovation in email architecture - modular content systems, reusable templates, and automated workflows that scale globally

Own the email testing roadmap: A/B and multivariate experiments grounded in statistical rigor

Performance & Optimization

Establish and track KPIs that tie email activity to business outcomes (registrations, attendance, pipeline)

Build reporting frameworks that surface insights and drive decisions - not just dashboards

Diagnose performance issues at the segment, region, and campaign level; guide the team to root-cause analysis

Close the registration-to-attendance gap through data-driven nurture and reminder strategies

Global Execution at Scale

Oversee simultaneous email campaigns across multiple regions, languages, compliance environments, and timezones

Ensure operational rigor: QA processes, approval workflows, pre-send checklists, and error prevention systems

Navigate regulatory and compliance considerations (GDPR, CAN-SPAM, CNIL, ePrivacy) across markets

Balance speed with quality - maintain high standards while meeting hard event deadlines

About the team

The AWS Integrated Demand Center (IDC) Email Marketing team owns the email channel for AWS's global events and demand generation programs. We're a team of builders who care deeply about the craft of email - from segmentation strategy to bar raising execution. We operate at global scale, move fast, and hold ourselves to a high bar because our work directly impacts whether tens of thousands of people show up to learn, connect, and build on AWS.

BASIC QUALIFICATIONS

7+ years of professional non-internship marketing experience

4+ years of team management experience

Experience driving direction and alignment with cross-functional teams

Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

Deep experience with marketing automation platforms (Marketo, HubSpot, Pardot, or equivalent)

PREFERRED QUALIFICATIONS

Experience with various statistical techniques (regression analysis, coefficient correlation)

Experience in event marketing or supporting large-scale global tech events

Experience building email template systems, modular content architectures, or design systems

Familiarity with deliverability management, sender reputation, and inbox optimization

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, WA, Seattle - 137,900.00 - 186,500.00 USD annually