Digital Marketing Specialist

The Digital Marketing Specialist will be responsible for planning, executing, and optimizing digital marketing strategies focused on generating business opportunities and increasing the company's brand presence. This role plays a key part in developing multi-channel marketing campaigns, ensuring that all marketing initiatives are aligned with the organization's business objectives and growth goals. Key responsibilities include managing digital campaigns across multiple channels, including online advertising, email marketing, digital content, webinars, and industry events. The Digital Marketing Specialist will be responsible for designing and implementing lead generation strategies, optimizing conversion funnels, and developing lead nurturing campaigns that guide prospects throughout the customer journey. The role will work closely with both the Sales and Marketing teams to ensure the quality of generated leads and maximize the return on investment (ROI) of all marketing initiatives. Responsibilities also include monitoring key performance indicators (KPIs), analyzing campaign data, preparing performance reports, and recommending continuous improvements based on measurable results. This position also involves coordinating and overseeing creative assets, ensuring brand consistency and the effectiveness of messaging across all communication channels. In addition, the Digital Marketing Specialist will help manage marketing technology, automation platforms, CRM systems, and analytics tools to streamline processes and support data-driven decision-making. We are looking for a proactive, analytical, and results-driven professional with experience in digital marketing, demand generation, campaign management, and marketing analytics. The ideal candidate should possess excellent organizational, communication, and collaboration skills, along with the ability to manage multiple projects simultaneously in a fast-paced, fully remote environment. Advanced English proficiency is required to successfully perform in this role.

Requisitos The key requirements for this position are at least five years of experience in digital marketing, advanced English proficiency, and, preferably, degrees and certifications in both marketing and English.

Benefícios The benefits we offer within the company, considering that you will be hired as an independent contractor, include: An additional USD 150 payment. The opportunity to take courses related to your position and professional development. Company-authorized holidays paid by the company. 40 paid sick hours. 80 hours of paid time off (PTO). Flexible schedule