Principal Account Manager , Retail, DE

Amazon Web Services

Berlin, DEonsitePosted Jun 18, 2026
Posting intelligenceListed a while

Skills

awssap

About the role

DESCRIPTION

AWS Global Sales drives adoption of the AWS cloud worldwide, enabling customers of all sizes to innovate and in the cloud. Our team empowers every customer to grow by providing tailored service, unmatched technology, and unwavering support. We dive deep to understand each customer's unique challenges, then craft innovative solutions that accelerate their success. This customer-first approach is how we built the world's most adopted cloud. Join us and help us grow.

Would you like to be part of an awesome team focused on AWS customers in the Retail / Consumer Packaged Goods (CPG) segment to help them create business value and unlock new business models with the cloud? Are you an innovator with a passion to help our customers grow? Do you have the technology as well as the business acumen to establish Amazon Web Services as a strategic partner for leading Retail/CPG companies? Are you comfortable to think outside the box and do you see opportunities where others see problems?

Key job responsibilities

As a Principal Account Manager within AWS Retail/CPG, you are driving digital transformations through effective engagement with C-level executives, Line of Business leaders, IT leaders, architects, developers, etc. at our large AWS Retail/e-Commerce and CPG customers. Your responsibility will be to deeply understand your customers to support them on their strategic initiatives with AWS technologies and expertise, establishing AWS as a long-term partner. You are comfortable to lead discussions on both technical as well as on the C-Level to create and articulate compelling value propositions around AWS services. You work backwards from your customers’ vision and strategic initiatives to build account strategies and execute against them.

To be successful in this role, you have relevant technology sales experience and cloud expertise. You need the ability to think big and work “backwards” from the customer to identify new business opportunities and develop sales strategies and plans to meet them. You have strong analytical acumen, synthesis, structuring, and problem-solving skills to translate ambiguous and often incomplete information into action plans and insights. You need a strong passion for “invention” and “simplification,” proven experience in cross-functional management and stakeholder coordination (e.g. with engineers, solution architects, specialist teams, professional services, partners, independent software vendors, etc.), and a customer-focused and collaborative approach. You benefit from a passion for annual reports and have strong interpersonal and communication skills to communicate clearly and facilitate collaboration with other teams.

BASIC QUALIFICATIONS

Experience building and maintaining C-level client relationships

Bachelor's degree, or Associate's degree or above

Experience in technology-related account management or field sales roles

Strong verbal and written communication skills (fluent in English and German)

Strong ability to think strategically and analytically about business, product, and technical challenges

PREFERRED QUALIFICATIONS

Confidence, judgment, and executive maturity to challenge and influence customers senior leadership (VP/C-suite level). Able to hold firm positions, navigate conflict, and drive alignment across complex stakeholder groups.

Strong line-of-business versatility with the ability to deeply understand customers’s business model, commercial priorities, and digital transformation roadmap. Can translate customers’s business and technical challenges into AWS value propositions across CX, supply chain, data, AI, and commerce.

Lead and coordinate large virtual teams across Solution Architecture, ProServe, Support, BD, and Partner teams. Ensures high standards, crisp execution, and clear ownership across all customers workstreams (Line of business, Platform Engineering, SAP, Data/AI, Security, etc.).

Established network with AWS leadership and can mobilize the right VP/SVP stakeholders on behalf of the customer. Understands AWS governance (funding mechanisms, EBCs, escalations) and can use internal alignment to remove blockers and accelerate customer outcomes.

Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.

m/w/d

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Questions about this role

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