Paid Media Lead

OVERVIEW: If running paid campaigns across a bunch of platforms is your happy place, and you think as much about the journey as the click, this could be a good fit. You're in Google Ads in the morning, LinkedIn Campaign Manager over lunch, and Reddit or TikTok in the afternoon. In between, you're thinking about how these campaigns work together to move real people through our funnel. We're hiring a Paid Media Lead to plan, deploy, and optimize campaigns across our paid channels. This role isn't just about setting campaigns live and watching the numbers. It's about thinking carefully about the marketing funnel, inventing new ways to bring quality leads and accounts into it, and using paid media to move them all the way through to sales-ready. You'll work closely with our Senior Director of Creative Performance Marketing, turning creative briefs and campaign strategies into live campaigns that actually perform. You'll own the technical craft of paid media (structure, targeting, bidding, testing, iteration) and the strategic craft of designing campaigns that do their job at each funnel stage. This is an individual contributor role with no direct reports. What you'll be doing is deep, hands on platform work combined with real strategic thinking about how paid fits into the broader journey.

JOB RESPONSIBILITES:

Plan campaign architecture across platforms with clear funnel intent (awareness, consideration, decision) and matching audience, creative, and CTA logic for each stage

Get creative about lead acquisition itself: figure out how to reach new audiences, test new platforms and formats, and keep growing both the quantity and quality of leads coming into the funnel

Design retargeting and lifecycle audiences that work with email nurture, content offers, and sales outreach to move leads through the funnel

Partner with the rest of the marketing team on lead qualification and hand-off criteria, so what reaches sales is actually ready to convert

Contribute creative direction to ad concepts and copy, working with our creative resources on work that resonates

Build and launch campaigns in Google Ads, Microsoft Ads, LinkedIn, Meta (Facebook and Instagram), Reddit, TikTok, and emerging platforms like ChatGPT Ads

Set up and manage audience targeting, including custom audiences, lookalikes, contextual, intent, and account-based lists

Own bid strategy selection and budget pacing across campaigns

Traffic creative assets, keep naming conventions consistent, and manage UTMs

Set up conversion tracking (pixels, server-side, offline conversions) and make sure GA4 is telling us the truth

Run structured A/B tests on copy, creative, audiences, and bidding

Pull data, build reports, and share what's working (and what isn't) with the team

Continuously optimize campaigns, moving budget toward what's performing and shutting off what isn't

REQUIRED EDUCATION, EXPERIENCE & SKILLS:

5+ years of hands-on paid media experience across multiple platforms

Advanced expertise in Google Ads, LinkedIn Campaign Manager, and Meta Ads Manager

Working experience with at least two of: Reddit Ads, TikTok Ads Manager, ChatGPT Ads, YouTube, Microsoft Ads, programmatic, or other emerging platforms

Strong understanding of the marketing funnel and how paid media integrates with nurture, content, and sales to move leads through it

Real creative instinct: you have opinions about ad copy, hooks, and concepts, and can point to work you've influenced or written that performed

Creative problem-solving around lead acquisition: a track record of finding new ways to reach audiences and grow both the quantity and quality of leads in the funnel

Strong grip on conversion tracking (pixels, server-side, offline conversions, GA4)

Experience building custom audiences, lookalikes, and account-based targeting

Structured A/B testing experience and a track record of using test results to actually improve performance • Comfortable in dashboards and pulling your own data

Bachelor's degree