E-Commerce Performance and SEO Manager
Skills
About the role
Reporting directly to the Chief Digital Officer, the E-Commerce Performance Marketing & SEO Manager, is responsible for creating and implementing online marketing strategies to drive traffic to the site, that bring sales and revenue for Guess e-commerce website. He/she will be responsible for driving qualified traffic, customer acquisition, revenue growth, and online visibility through paid and organic digital channels.
Another task will be the supervision of the entire Performance Marketing team and all the activities performed by it.
CORE JOB RESPONSIBILITIES
Plan, execute, and optimize paid acquisition campaigns across channels such as:
Google Ads
Meta Ads (Facebook/Instagram)
TikTok Ads
Programmatic/display networks
Affiliate marketing
Manage media budgets and maximize ROI, ROAS, CAC, and conversion performance.
Develop full-funnel acquisition strategies for awareness, consideration, and conversion.
Conduct audience segmentation, retargeting, and customer lifecycle campaigns.
Monitor campaign KPIs and prepare performance reports/dashboards.
Lead A/B testing for ads, landing pages, creatives, and conversion funnels.
Coordinate with creative and content teams on ad assets and messaging.
Identify growth opportunities through data analysis and experimentation.
SEO Responsibilities
Together with the SEO lead on his/her team and the support of an external agency, we aim to:
Develop and execute comprehensive SEO strategies to increase organic traffic and rankings.
Optimize on-page SEO elements:
Metadata
Internal linking
Content structure
Technical SEO improvements
Partner with content teams to build SEO-driven editorial calendars and landing pages.
Monitor website health, crawlability, indexation, and Core Web Vitals.
Manage technical SEO initiatives with developers.
Track rankings, traffic, and SEO KPIs using tools such as:
Google Analytics
Google Search Console
SEMrush
Ahrefs
Stay updated on search engine algorithm changes and industry trends.
Requirements
At least 8 years’ experience in web-marketing and CRO environment
At least 8 years’ experience in SEO and analytics Tools as Google Analytics, Google Trends, SEM Rush, Adobe Omniture and Google Search Console tool
Excellent knowledge of Office package, especially Excel
HTML good knowledge
Proficiency knowledge of English language (both written and spoken). Any additional language is a plus
Must possess strong leadership skills and be precise, well organized, self-motivated, focused on meeting deadlines and able to multitask within a fast-paced environment
Attention to detail and follow-up
Excellent analytical and time management skills. Preference to work with number
Excellent execution, high respect of deadlines and good level of proactivity
Sense of ownership and pride in the performance and its impact on company’s success
Capability of adapt to changes and work under pressure
Critical thinker and problem-solving skills
Capability to work under strict, short deadlines
Positive attitude, team player, ability to work independently and to coordinate projects and people.
Lead, mentor and support the other team members.
Demonstrates strong decision-making ability
Ability to drive & apply continuous improvement in process and tools
Ability to establish and maintain harmonious working relationships with co-workers, staff and external contacts, and to work effectively in a professional team environment
Excellent interpersonal and communication skills with the ability to interact with a diverse group at all level
Interested to work in an international environment and to network with worldwide business units
Benefits
An International, fresh and dynamic working environment
Balance between work and personal life: Smart Working (Hybrid work model) and Time flexibility;
Physical & Mental Health programs, sustainable projects and workshop promoted by Guess Community
Training & Development platform and paths
Discount on our products both online and in stores
Don’t miss your chance to join a progressive and sustainable global company, which is constantly looking for new challenges and opportunities to grow in a competitive and tough market.
Guess promotes a people-first workspace, where their well-being and their development are part of the history and the success of the brand.
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