Category Marketing Manager

GET TO KNOW US

At Brown Thomas Arnotts, we are Reinventing Retail. Our purpose is to enrich our customer’s lives, which we achieve by living our values – Going Above and Beyond, Driving Creativity and Innovation, and Doing the Right Thing. We are one business with two iconic brands, bringing exciting experience to life through our digital and physical destinations. Our customer engagement sets the bar in service and experiential retail, giving our customers something to love every time.

KNOW THE ROLE

We are seeking an experienced and commercially driven Category Marketing Manager to join the Brown Thomas Arnotts Marketing team. This is a key management role responsible for developing and executing the marketing and commercial strategy across several key business categories.

The role requires a blend of strategic thinking, creativity, and commercial acumen. You will collaborate cross-functionally with Buying, Operations, and Digital teams to deliver impactful campaigns that engage customers and drive brand performance, while managing key external relationships with partners, agencies, and suppliers. This role will primarily lead our beauty and living categories whilst supporting other key categories when required.

Key Responsibilities:

Lead the strategic planning and delivery of marketing and communication campaigns across key categories

Own the master trade marketing calendar to deliver relevant and inspiring customer experiences

Partner with internal stakeholders - including Buying, Operations, Multichannel, and Finance - to deliver category objectives

Manage and brief internal creative, digital, and media teams to deliver best-in-class content and campaigns

Oversee relationships with brand partners, media, and creative agencies, ensuring strong collaboration and commercial alignment

Manage and track the category marketing budget, ensuring all activity delivers strong ROI and aligns with business goals

Lead the execution of key events, launches, and activations across all touchpoints including store, digital, and PR

Use CRM data and insights to shape targeted communications and improve customer engagement

Analyse performance metrics and customer data to evaluate the success of campaigns and inform future planning

Benchmark competitor activity and global best practice to continually innovate and elevate the customer experience

Driving retail media strategy and liaising with brand partners to commercialise key marketing sites across the business, delivering revenue growth and enhanced brand visibility

Managing relationships with luxury and premium brands to execute high-impact retail media opportunities across digital, in-store, and CRM channels

Commercially focused marketer with sales experience, collaborating with brands and internal stakeholders to maximise campaign performance and retail media opportunities

KNOW WHAT WE'RE LOOKING FOR

Degree in Marketing, Business, or a related field, or equivalent relevant experience

Minimum 5 years’ experience in a marketing or category management role within retail, beauty, or luxury sectors

Proven track record of delivering successful integrated marketing campaigns

Strong commercial acumen with experience managing budgets, optimising ROI and revenue growth

Excellent relationship management and influencing skills with internal and external partners

Highly creative and strategic with a deep understanding of market trends

Exceptional communication, presentation, and organisational skills

Skilled in analysing marketing data to drive insight and improvement

Passionate about fashion, innovation, and delivering exceptional brand experiences

Acts with professionalism, integrity, and alignment to Brown Thomas Arnotts’ Vision, Purpose, and Values

KNOW WHAT'S IN IT FOR YOU

We believe that every team member should have the opportunity to curate a meaningful career that enhances professional and personal development. That is why we foster a culture of belonging and inclusiveness where your voice is valuable. A great customer experience starts with a great people experience, and we’re proud to have been recognised by multiple industry bodies for our progressive workplace culture.

As a Brown Thomas Arnotts team member, you will benefit from:

Competitive Salary

Contributory Pension Scheme

Competitive annual leave entitlement

Team Member discount across the world’s most iconic brands

Recognition Days for Volunteering & Wellbeing

Wellbeing Initiatives

Extensive Learning & Development Offerings

Leading Talent Programmes

Flexible Working Model

Additional Benefits

KNOW HOW WE WORK

Experience is our business: Our customer engagement sets the bar in service and experiential retail, giving our customers something to love every time.

We Are More Than Shops: We create enjoyable places, to excite, where people socialise, discover, learn and are inspired, and where local communities are enriched.

We are Curators: Our unique range of product and services are key to the sense of excitement that Brown Thomas Arnotts is renowned for, whether for a special day or every day, things that make our customer’s lives better.

We Care for Our People: We believe a great customer experience starts with a great people experience. That is why we promote a culture where talent is nurtured and where creativity and learning are valued.

We Succeed by Working Sustainably: We are community-focused and our aim is to cultivate retail environments that are conscious, considerate and commercial.

We aim to ensure the candidate experience is accessible to all and every new team member who joins Brown Thomas Arnotts can expect to become part of a progressive community where different backgrounds, views & personalities aren’t just welcomed – they’re positively nurtured. After all, we want you to bring your whole self to work. Please contact us at careers@brownthomas.ie to request accommodation.