General Store Manager - South Wales

Job Reference Code: R-101069

Employment Type: Full time

Contract Type: Permanent

Shift Pattern:

Hours per Week: 45

Salary: Competitive salary plus benefits

Closing Date: 3 August 2026

General Store Manager - South WalesStore

Register your interest in General Store Manager roles across South Wales.

As our General Store Manager, you’ll lead the planning strategy and execution of our store’s day-to-day operations across key departments - including Non-Food, Online and Customer, to make sure that availability is maximised, waste and shrink are minimised, and our Superstore/Centre runs efficiently, safely and fully compliant.

You’ll work closely with your Operations Manager and department managers to deliver consistent standards, drive productivity, and ensure our store is always ready for customers. Whether it’s improving delivery flow, stock routines, or compliance, you’ll be the driving force behind achieving consistent operational excellence.

As a General Store Manager, you lead with heart as well as results. You build self-esteem by recognising effort, attitude, and growth, creating an environment where people feel valued, trusted, and motivated to step up. You listen with empathy, respond with care, and create space for open, respectful conversations on the shop floor and beyond.

You’re transparent in your decisions, clearly sharing the “why” and inviting your team to solve challenges together. You support your team without taking over - coaching through questions, encouraging ownership, and celebrating initiative. You believe great stores are built by empowered people and creating a culture of always serving with heart and pride, driving the stores selling agenda with healthy competition across the trading floor by bringing the “Asdaness” to work every day.

What qualities you’ll need:

Execution and result-focused: You’re passionate about getting things done right, first time, every time displaying resilience, focus and passion for the business and holding your managers to account.

Commercial awareness: You understand how availability, waste, and shrink impact performance - and you know how to improve them, planning the shrink strategy and agenda to be delivered by the team as well as acting on opportunity with clear actions. Ensure POS one best way is followed across the store delivering strong value message for our customers.

Coaching and Leadership: Coach and support your leadership team on delivering brilliant shopfloor standards and develop our future talent by engaging and coaching your team to constantly improve routine and process whilst creating a culture of serving our customers with personality, heart and pride, and get one more item in every basket.

Organised and efficient: You thrive in a fast-paced environment and know how to prioritise and delegate effectively to ensure promotional activity is landed to brief and on time by the team.

Collaborative: You will promote collation between departments to ensure operational excellence and a seamless customer experience is always delivered consistently across the Superstore/centre.

Data-driven: You use insight to make informed decisions and drive operational improvements, lead the shrink agenda by driving standards and ensure the store remains legal and complaint for customer and colleagues

What you’ll bring:

Experience as General Store Manager or Operations Manager leading diverse teams in a large-format retail environment with energy and pace.

Strong operational knowledge across food and non-food departments with a track record of achieving consistent operational excellence.

A track record of improving availability, reducing waste, and managing shrink.

Proven record of developing large teams and managing change through leadership and building resilience.

Experience managing complex ER cases and confidence in understanding HR policies and processes.

Strong organisational skills and exceeding customer service.

Are you ready to take the lead and be driving force behind one of our Superstore/centres? Apply today and

Find Your Everything

at Asda.

Everything you'll love

You will get an excellent benefits package including:

Discretionary company bonus

£8,000 car allowance

Company pension up to 7% matched

15% colleague discount in store and online.

Free access to wellbeing services such as Stream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas.

Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated

Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.

We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves

Find your everything

Location

Longwood Dr, Cardiff, Vale Of Glamorgan, United Kingdom, CF14 7EW

View directions

Why Asda?

We’re a really values-led organisation. Our mission means we encourage everyone to be open and honest. We work creatively and collaboratively with each other, valuing everyone’s input. We get on with things, we make them happen. As so many people across the UK rely on us, we have to.

Our Creating Change for Better programme tackles the major challenges facing our business and society today and guides our efforts on where we can make the biggest difference by reducing our environmental footprint, creating healthier products and supporting our communities.

Big businesses like ours offer big opportunities. With more than 1,000 stores across the UK, from superstores and Asda Living to petrol stations, as well as depots and Express stores. £60m+ in revenue taken every day. We conduct £300m worth of transactions every week. Our website handles 2 million transactions a month. And 75% of the UK shop in Asda every year.

Rewards and Recognition

Benefits you’ll only find here

10% off Asda pet insurance

10% off selected Asda Pharmacy services

10% off Asda Tyres

10% off Asda Travel insurance

20% off Asda Mobile bundles

Free remote GP service

Available to you, your partner and your children, 24/7, year round.

Pension

Save for retirement with contributions paid into your pension account by you and Asda.

Free physiotherapy consultations

Helping you and your partner take care of yourselves with 8 free sessions per year.

Colleague discounts

15% off at our stores - get discounts on groceries and George all year round.

Car cash allowance

Eligible colleagues will receive a cash allowance as part of their benefits package. In addition, all salaried colleagues can choose to register for the Salary Sacrifice Electric Car scheme.

(Conditions apply)

Mortgage advice

Whether you’re a first-time buyer, renewing your mortgage, looking at buy to lets, or simply after some advice in getting a mortgage, get free* unbiased advice through the Mortgage Advice Bureau (MAB), one the UKs largest mortgage brokers.

Confidential support helpline

Find free emotional, practical, and financial support that’s fully confidential, through a helpline that’s available 24/7, year round.

Cycle to work

Buy a bike through this scheme and save on tax and national insurance.

Financial support

Find financial wellbeing tools and support, including the ability to stream your pay.

Free eye tests

Head to our in store opticians for a free checkup and take care of your vision.

Bonus

Sharing our success with a discretionary bonus scheme for salaried colleagues that really rewards your contributions.

Cancer support

Guidance and support for you and your family, from before diagnosis, to treatment and beyond.

Paid time off

From holiday to sick leave and other types of leave, such as parental leave.

Mental health support

Access free mental health support for you and your family.

Support and advice with care

If you’re supporting older family or friends with care and support, find free, confidential information, expert support, and guidance about later life care for your loved ones through the Legal & General Care Concierge service.

Hybrid working

To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots

Save money on every day spends

Access to hundreds of high-street discounted Vouchers, discounts on days out, gym memberships, airport parking, and more

Setting your loved ones up for the future

As part of the team, you’ll get life assurance.

Guaranteed contracted hours

All colleagues are guaranteed weekly contracted hours / guaranteed weekly shifts via their contract of employment which is agreed with the hiring manager.

Holiday buying

Once a year our salaried colleagues are able to buy up to 5 additional days holiday via salary sacrifice (subject to eligibility).