E-mail Marketing Specialist

We run a portfolio of performance-led DTC brands scaling fast across the US and international markets. We move quickly, test constantly, and win on strong creative and disciplined execution - and email plus CRM is one of our highest-leverage retention channels. We're looking for a technically strong Email Marketing Specialist to be the hands-on builder behind our Retention team's strategy in Klaviyo. This is a technical execution role: our Retention team sets the strategy and flow directives, copywriters supply the copy, and Marketing Operations owns the campaign calendar. You own the backend - building flows, wiring up triggers and integrations, managing data and deliverability, and making sure every automation fires exactly as intended. Strategy is collaborative - you'll work closely with the Retention and Growth leads and are always welcome to brainstorm and help shape ideas together.

What You'll Be Doing

Klaviyo & CRM Technical Build

Build and set up flows and campaigns in Klaviyo based on directives from the Retention team

Configure the CRM technical layer - triggers, events, flow filters, and conditional/branch splitting - so each journey fires on the right behavior at the right moment

Dynamic personalization - use Liquid, event/profile properties, and dynamic blocks to personalize content, and build responsive templates with light HTML/CSS

Data & integrations - manage the Shopify Klaviyo Salesforce data sync, custom properties, catalog/data feeds, and webhooks/API or connectors so events and audiences flow correctly across tools

Deliverability infrastructure - maintain sender authentication (SPF, DKIM, DMARC) and sending-domain health, plus list hygiene and sunset logic to protect inbox placement

Subscription setup - wire up subscription-app events and flows (activation, rebill, cancellation, win-back) to support retention

Implement provided copy - drop copywriter-supplied copy into clean, mobile-ready templates and make backend adjustments to match the purpose of each flow/campaign

Campaign Execution & Calendar

Execute the email calendar, which aligns with the paid-media sales calendar set by Marketing Operations (in collaboration with Retention)

Build, QA, and schedule campaigns end-to-end: links, personalization, rendering, and error checks before every send

Set up segmentation per Retention directives rather than blasting full lists by default

Coordinate closely with Retention, copy, and Growth so email execution supports the wider plan

Testing & Reporting

Set up and run A/B tests as directed by the Head of Growth / Retention leads, structured cleanly for reliable reads

Track and report execution metrics - sends launched, deliverability, engagement - so Retention has clear data to optimize against

Flag issues and opportunities you spot; ideas are always welcome in team brainstorms

Requirements

Proven Klaviyo experience - hands-on building flows, segments, and campaigns from scratch, including advanced flow logic (triggers, filters, conditional splits)

Dynamic content & templating - comfortable with Liquid, dynamic/personalization tags, and light HTML/CSS for building and troubleshooting responsive email templates

Data & integrations - understands events, custom properties, and syncing data across Shopify, Klaviyo, and a CRM; familiar with webhooks, APIs, or connectors (e.g. Zapier/Make)

Deliverability fundamentals - knows sender authentication (SPF, DKIM, DMARC), list hygiene, and how to protect inbox placement

Salesforce (or comparable CRM) - confident on the technical/data side: field mapping, syncing, and keeping data clean

Subscription know-how - experience with subscription apps and the rebill/retention mechanics behind a subscription DTC model

Strong execution & attention to detail - takes directives and builds them accurately, cleanly, and on time

Experience with DTC or ecommerce brands, ideally on Shopify

Benefits

Work at the technical heart of a high-leverage retention channel across a fast-scaling, multi-brand portfolio

Collaborative environment - strategy is shaped together, and you're welcome to brainstorm with Retention and Growth leads

A fast-paced team with no red tape - decisions happen quickly and good ideas ship

Learn directly from experienced Retention and Growth leads

Room to grow into a broader retention/lifecycle marketing role as the portfolio scales