Executive, Social & Digital Marketing

About Us

CapitaLand Group (CapitaLand) is one of Asia’s largest diversified real estate groups. Headquartered in Singapore, CapitaLand’s portfolio focuses on real estate investment management and real estate development, and spans across 270 cities in 45 countries.

Job Description

JD – Executive, Social & Digital Marketing

The Executive, Social & Digital Marketing will support the execution of social media and digital marketing initiatives for two hotel brands across eight properties in Singapore. Working closely with appointed creative and media agencies, this role will coordinate content planning, campaign execution, and digital marketing activities to ensure consistent brand presence, strong content delivery, and effective paid media support. The role will also work alongside the Revenue Management Team to support PPC campaigns, monitor campaign performance, and assist in driving qualified demand and commercial objectives. This position plays an important role in strengthening brand visibility, supporting direct booking growth, and ensuring timely execution of marketing initiatives across the portfolio. He or she will report to the Ambassador of Buzz (Events, Partnership and Socials Manager), lyf Singapore and TUC.

The duties include the following:

1. Social Media Content Coordination & Execution

Support the planning, coordination, and execution of social media content across all official platforms (e.g. Instagram, Facebook, TikTok, etc.)

Coordinate with appointed social media agencies on content calendars, campaign timelines, content submissions, and approvals

Source and consolidate content from property teams, including promotions, guest experiences, activations, and on-property highlights

Assist in adapting and localising content to reflect Singapore market trends, seasonality, and commercial priorities

Monitor social media engagement, comments, community feedback, and flag relevant insights or responses where necessary

Ensure timely execution of approved social media campaigns and content schedules

Identify, evaluate, and coordinate relevant KOLs, content creators, and brand collaborators to support property storytelling, campaign amplification, event coverage, and promotional activations in line with brand objectives.

2. Performance Marketing & PPC Support

Support the execution of PPC and paid media campaigns alongside the Revenue Management Team and appointed media agencies

Coordinate campaign asset requirements, timelines, promotional messaging, and landing page support

Monitor campaign performance metrics including impressions, clicks, conversions, CPA, ROAS, and engagement

Support A/B testing of creatives, audience targeting, and campaign messaging

Assist in identifying optimisation opportunities to improve campaign efficiency and performance

3. Agency & Stakeholder Coordination

Serve as the day-to-day coordinator with appointed creative and media agencies

Track deliverables, timelines, campaign rollouts, and content submissions to ensure timely execution

Consolidate stakeholder feedback and coordinate revisions where required

Support campaign briefings, asset collection, and implementation alignment across teams

Participate in regular agency check-ins and performance discussions

4. Reporting & Market Monitoring

Prepare regular performance reports covering social media, campaign activity, and paid media performance

Track key digital marketing metrics including reach, engagement, follower growth, website traffic, conversions, and campaign effectiveness

Monitor competitor activities, market trends, and relevant digital marketing developments

Translate findings into actionable recommendations for continuous improvement

5. Cross-Functional Collaboration

Work closely with Revenue Management, Sales, Operations, Brand, and property teams to support marketing and commercial initiatives

Coordinate campaigns and activations around high-demand periods, promotional windows, seasonal campaigns, and property launches

Support portfolio-wide brand and commercial initiatives where required

Participate in relevant commercial and campaign planning meetings

Key Performance Indicators (KPIs)

Growth in social media reach, engagement, and follower base

Direct booking contribution from paid media

PPC ROI / ROAS and CPA performance

Campaign conversion rates

Brand consistency and content quality scores

Content calendar execution timeliness

Agency performance and delivery standards

Benefits

Flexible benefits with comprehensive medical coverage for self and family

Training and development opportunities

Subsidised rates at Ascott serviced residences-

Strong advocate of staff volunteerism

Wellness programmes

Closing Statement:

At CapitaLand, we advocate fair employment practices, and recruit talents based on merit and fit with our Corporate values. We provide equal opportunity for all qualified persons and build an inclusive workplace regardless of race, gender, age, religious belief or nationality.

Only shortlisted candidates will be notified.