Head of Digital Marketing

Sulzer is a leading engineering company with a proud heritage of innovation. Join our global team to grow your expertise and develop innovative solutions that enable a prosperous and more sustainable society.

About the role

Job Summary

The Group Marketing & Communications Expert is responsible for managing large-scale communication and branding projects across the organization. This role ensures consistency in messaging, supports executive communications, and drives strategic initiatives in both internal and external communications.

This job profile is intended for recognized subject matter experts in a job area. Required to manage large projects or processes with limited oversight from manager. Coaches, reviews and delegates work to lower level professionals.

Join our Sulzer Marketing team and help us take Digital Marketing to the next level.

We are seeking a strategic and hands-on Head of Digital Marketing to lead Sulzer’s global digital marketing agenda from Madrid. This role will drive demand generation, digital transformation, and customer engagement across

multiple business units and regions.

You will own the digital ecosystem - spanning web, performance marketing, marketing automation, and analytics - while building a high-performing team and embedding a data-driven culture.

Key Responsibilities:

Digital Strategy & Transformation

Define and execute a global digital marketing strategy aligned with business growth priorities (incl. full ownership of campaign execution)

Lead digital transformation initiatives across channels, platforms, and customer journeys

Partner with commercial and product teams to align digital programs with sales objectives

Demand Generation & Performance Marketing

Drive qualified pipeline through integrated campaigns (SEO/SEM, paid media, ABM, A/B testing, email, social)

Optimize conversion funnels and lead lifecycle management

Own digital KPIs: traffic, engagement, MQLs, SQLs, opportunities, OI pipeline contribution, ROI

Customer Experience & Web Ecosystem

Oversee global website strategy, UX/UI, personalization, and content performance

Ensure consistent, high-quality digital experiences across touchpoints

Champion customer-centricity and journey optimization

Marketing Technology & Data

Own and evolve the Martech stack (e.g., marketing automation (Hubspot), analytics tools (GA4, etc., demand generation tools, etc.)

Leverage data and insights to continuously improve campaign performance

Implement scalable tracking, attribution, and reporting frameworks

Leadership & Stakeholder Management

Build, lead, and develop a global digital marketing team mainly based in Madrid

Collaborate with regional marketing teams and team of Product Marketing managers and business counterparts to ensure alignment and execution excellence

Manage external agencies and technology partners

To succeed you need :

Bachelor in Business / Marketing

10+ years in digital marketing, with at least 5 years in a leadership role

Proven success in B2B, ideally in industrial, engineering, or technology sectors

Strong track record in demand generation and digital transformation

Hands-on knowledge in Digital campaign set-up / Martech, AI experience

Deep expertise in performance marketing, SEO/SEM, and marketing automation

Strong analytical mindset with experience in data-driven decision-making

Experience managing complex, multi-region digital ecosystems

Familiarity with CRM platforms (e.g., Salesforce) and marketing tools (e.g., HubSpot, Apollo, Cognism, Canva, etc)

Strategic thinker with a hands-on approach

Strong stakeholder management and communication skills

Change agent with the ability to influence across a matrix organization

Fluent in English

What we offer you

A permanent contract.

A competitive salary as well as participation in the variable remuneration system based on personal and financial objectives.

Meal vouchers.

Access to a voluntary flexible compensation scheme allowing employees to optimize their salary package (e.g. health insurance, transport, childcare)

Be part of an experienced and international team.

A Good vibe working environment.

The opportunity to grow your career within a solid and well-established international company.

Be part of a dynamic organization undergoing continuous transformation and improvement.

Offices location: Nuevos Ministerios (Madrid)

* Additional benefits may apply depending on the position and location.

We are proud to be recognized as a Top Employer 2026 in Brazil, Canada, China, Finland, Germany, Ireland, Mexico, Switzerland, South Africa, the UK and the USA.