senior marketing manager

hybrid 3x a week | london | 20% bonus + competitive salary

at wagamama, food is life and we’re here to make every bite count. with over 165 restaurants across the UK (and growing fast) we’ve been dishing up vibrant, fresh asian inspired flavours since ‘92. it’s all about good food, good vibes, and good company

were looking for a senior marketing manager ( brand partnerships) + to join us ready to dive in and stir things up

purpose |

to drive guest acquisition and build long-term brand equity by identifying, securing, and executing high-profile national and local partnerships and live experiential activations

this role focuses on commercial growth through cultural integration, managing external specialist agencies + scaling live brand moments that connect directly with the restaurant floor

key accountabilities |

proactively source, commercially assess, pitch, and negotiate contract terms with new strategic partners (national to local) to build a robust brand partnership pipeline

define the partnership strategy, establishing its role within wider marketing, target audience, messaging, customer journey, and alignment with brand and commercial objectives

build and deliver integrated Tier 1 activation plans across events, on-site experiences, branding, sampling/content capture, customer engagement, passes, and attendance

manage experiential and sampling agencies end to end including the pitch process, onboarding, contracting, SOW setting, and QBRs.

manage events end-to-end (i.e., briefing, budgeting, supplier management, campaign delivery, and PCAs).

establish Tier 1 KPIs and a measurement framework, then deliver post-event and end-of-season reporting across awareness, engagement, conversions, sales, Soul Club sign-ups, and offer redemptions.

partner flexibly with regional leadership teams to support monthly operations and share accountability for through-the-line campaign execution, media/PR agency coordination, localising brand campaigns, and tracking budget ROI.

key skills + role requirements |

highly organised strong event and project management skills

commercially minded, financially literate with experience handling contract terms and rights

natural relationship-builder and strong communicator, able to influence partners and internal teams

creative thinker who challenges the status quo to build high impact cultural activations

experience managing external experiential, live event and sampling agencies

campaign management experience with a clear focus on digital, social and tracking ROI

what’s in it for you |

20% bonus

hybrid working

come as you are culture, with modern offices, fresh fruit and soft drinks

£200 monthly wagamama food allowance - enjoy all your favourite dishes on us!

private healthcare cover (+ partner)

3% pension contribution

25 days holiday plus bank holidays

+ further discounts across retail, hospitality & leisure - perks that make life sweeter

supporting you every step of the way! family-friendly pay: 26 weeks full pay + 13 weeks half pay for expectant or adopting parents

nothing brings people together like great food. no matter where you’re from or who you are, you’ve got a seat at our table | because food is the ultimate connector, and here everyone belong