Advertising Manager

G2G Media House is looking for a results-driven Ads Manager to plan, execute, and optimize high-performing paid advertising campaigns across Meta and Google platforms. The ideal candidate is analytical, creative, and focused on generating measurable business outcomes through data-driven marketing strategies.

Key Responsibilities:

Plan, launch, and manage paid advertising campaigns on:

Meta Ads (Facebook & Instagram)

Google Ads (Search, Display, Performance Max, YouTube)

Develop campaign strategies based on client objectives and target audience.

Conduct audience research, competitor analysis, and keyword research.

Set up conversion tracking using Meta Pixel, Google Tag Manager, and Google Analytics 4.

Monitor campaign performance and optimize for:

ROAS

Cost Per Lead (CPL)

Cost Per Acquisition (CPA)

Click-Through Rate (CTR)

Conversion Rate

Perform A/B testing on creatives, copy, landing pages, and audience segments.

Manage campaign budgets efficiently to maximize returns.

Generate weekly and monthly performance reports with actionable insights.

Collaborate with designers, video editors, content writers, and account managers to produce high-converting ad creatives.

Stay updated with platform changes, advertising policies, and emerging digital marketing trends.

Troubleshoot account issues, policy violations, and tracking discrepancies.

Required Skills

Strong understanding of Meta Ads Manager.

Experience with Google Ads.

Knowledge of Google Analytics 4 (GA4).

Experience with Google Tag Manager (GTM).

Familiarity with Meta Pixel and Conversion API.

Strong analytical and problem-solving skills.

Excellent communication and reporting abilities.

Ability to manage multiple client accounts simultaneously.

Proficiency in Microsoft Excel or Google Sheets.

Preferred Qualifications

Bachelor's degree in Marketing, Business, or a related field.

Key Performance Indicators (KPIs)

Return on Ad Spend (ROAS)

Cost Per Lead (CPL)

Cost Per Acquisition (CPA)

Lead Quality

Conversion Rate

Click-Through Rate (CTR)

Budget Utilization

Campaign Delivery Timeliness

Client Satisfaction

Monthly Revenue Generated Through Paid Campaigns

1–3 years of experience managing paid advertising campaigns.

Google Ads Certification and/or Meta Blueprint Certification is an advantage.

Experience working in a digital marketing agency is preferred.

Pay: ₹14,923.98 - ₹30,000.00 per month

Benefits:

Flexible schedule

Paid sick time

Paid time off

Work from home

Education:

Bachelor's (Preferred)

Experience:

Facebook Advertising: 3 years (Required)

Work Location: Hybrid remote in Hyderguda, Hyderabad, Telangana