Territory Sales Representative

About Avenir Energy Ltd.

Avenir Energy Ltd. is one of Canada’s largest and fastest-growing propane distribution companies, with operations nationwide and a team of over 400 employees. We are a customer-focused, field-driven organization committed to safety, service, and operational excellence. Our goal is to become the propane distributor of choice across North America.

We offer a collaborative and performance-driven environment where employees are empowered to contribute and grow. As a full-time team member, you’ll benefit from:

Comprehensive Benefits: Health, dental, paramedical, life insurance, and virtual healthcare

Retirement Planning: RRSP and TFSA options with employer matching

Work-Life Balance: Vacation, floater days, and flexible time-off programs

Incentive Programs: Performance-based compensation tied to individual and company results

Position Summary

Reporting to the Regional Sales Manager, the Territory Sales Representative is responsible for driving revenue growth across Saskatchewan, with a strong focus on new business development. This role requires a proactive, field-based sales professional who can identify opportunities early, build relationships, and deliver tailored energy solutions across multiple industries.

The position is heavily focused on prospecting (approximately 80%), balanced with strategic account management (20%) to retain and grow existing customers.

Key Responsibilities

Achieve sales and margin targets across commercial, agricultural, and residential markets

Identify and pursue new business opportunities, including construction projects, agricultural operations, and industrial applications

Proactively engage prospects ahead of project awards by maintaining strong awareness of market activity in Saskatoon, Regina, and surrounding areas

Develop and execute strategic sales plans, including target identification, proposal development, and closing activities

Build and maintain strong customer relationships through consistent follow-up and solution-based selling

Collaborate with operations and internal teams to deliver timely, accurate, and effective customer solutions

Track performance through sales reporting, pipeline management, and margin analysis

Maintain knowledge of propane applications, safety standards, and regulatory requirements

Complete administrative responsibilities including CRM updates, expense reporting, and sales documentation

Travel throughout the province, including occasional overnight stays

Qualifications and Skills

Minimum 3 years of outside sales experience, preferably within construction, agriculture, energy, mining, or oilfield sectors

Strong understanding of the Saskatchewan market (particularly Saskatoon and Regina), with the ability to identify upcoming projects and proactively pursue opportunities ahead of project awards

Proven success in prospecting, cold calling, and closing new business, with the ability to build and maintain relationships across commercial sectors including construction, agriculture, and industrial applications

Working technical knowledge of propane and its applications, with the ability to apply this expertise in solution-based selling

Experience managing a diverse portfolio across multiple lines of business, adapting sales strategies to meet varying customer needs (including applications such as crop drying and construction heating)

Proficiency with CRM systems to effectively manage sales activities, maintain pipelines, and support ongoing customer relationship management

Ability to develop and execute strategic sales plans, including identifying target customers, delivering tailored proposals, and consistently closing opportunities

Strong business judgment with the ability to handle objections, negotiate effectively, and provide clear, practical solutions

Highly organized with strong time management skills, capable of balancing prospecting, account management, and administrative responsibilities

Proven ability to collaborate cross-functionally with operations, service, and support teams to deliver seamless customer solutions from proposal through execution

Self-motivated with the ability to work independently in a field-based environment

Valid Class 5 driver’s license with a clean abstract

Our Commitment

Avenir Energy is committed to providing an inclusive and accessible hiring process. Accommodations are available upon request at any stage.

By applying, you acknowledge that third-party systems, including AI-based tools, may be used in the recruitment process. Employment offers are contingent upon successful completion of background checks, as required for the role.

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