Analista de Trade Marketing – Varejo Nacional

General Information

Req #

WD00102076

Career area:

Marketing

Country/Region:

Brazil

State:

São Paulo

City:

Sao Paulo

Date:

Monday, July 20, 2026

Working time:

Full-time

Additional Locations:

Brazil - São Paulo - São Paulo

Brazil - São Paulo - Sao Paulo

Why Work at Lenovo

We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a US$83 billion revenue global technology powerhouse, ranked #196 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).

This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub.

Description and Requirements

About the Role

We are looking for a professional to join Lenovo Brazil’s Consumer Marketing team and lead Trade Marketing strategy and execution across our key national retail accounts, translating brand and business priorities into initiatives that drive sell-out, visibility, and a stronger consumer experience.

Key Responsibilities

Develop and execute joint plans with key national accounts, integrating promotional calendars, product launches, campaigns, cooperative media, and activations across retailers’ physical stores and digital channels.

Ensure executional excellence for the Lenovo brand by coordinating materials, agencies, vendors, promoters, and partners, while monitoring stores, competitors, and improvement opportunities.

Monitor sell-out, performance indicators, and return on investment, translating data into recommendations and managing the budget for assigned accounts.

Ensure governance and compliance, including documentation and proof of execution for alliance investments from partners such as Microsoft, Intel, and AMD, in collaboration with Sales, Product, Finance, Procurement, Legal, and Alliances.

Role Scope

Responsibility for key national retail accounts across partners’ physical stores and digital environments.

Management of Lenovo’s own Lenovo.com channel is not part of the role’s scope.

Qualifications

Bachelor’s degree in Marketing, Advertising, Business Administration, Communications, or a related field.

Experience in Trade Marketing, Channel Marketing, Shopper Marketing, or managing major retail accounts.

Analytical, organized, and results-oriented profile, with strong Excel and PowerPoint skills and the ability to manage projects and budgets.

Strong communication and stakeholder-management skills, with availability for store visits, events, and travel; English proficiency is considered a plus.

Preferred Qualifications

Experience in technology, consumer electronics, consumer goods, or telecommunications.

Experience with major national retailers, marketplaces, retail media, and digital retail activations.

Knowledge of BI tools, sell-out platforms, and campaign measurement.

Experience with cooperative funds, MDF, co-marketing, or alliance investments.

Core Competencies

Strong focus on business results, sell-out, and executional excellence.

Consumer-centric mindset and understanding of the shopper journey.

Ability to collaborate with and influence cross-functional stakeholders.

Proactivity, autonomy, attention to detail, and commitment to governance.

Additional Locations:

Brazil - São Paulo - São Paulo

Brazil - São Paulo - Sao Paulo

Brazil

Brazil - São Paulo

Brazil - São Paulo - São Paulo , Brazil - São Paulo - Sao Paulo