Analista de Trade Marketing – Varejo Regional
Skills
About the role
General Information
Req #
WD00102074
Career area:
Marketing
Country/Region:
Brazil
State:
São Paulo
City:
Sao Paulo
Date:
Monday, July 20, 2026
Working time:
Full-time
Additional Locations:
Brazil - São Paulo - São Paulo
Brazil - São Paulo - Sao Paulo
Why Work at Lenovo
We are Lenovo. We do what we say. We own what we do. We WOW our customers.
Lenovo is a US$83 billion revenue global technology powerhouse, ranked #196 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).
This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub.
Description and Requirements
About the Role
We are looking for a professional to join Lenovo Brazil’s Consumer Marketing team and develop Trade Marketing strategy for regional retail customers, adapting national priorities to local market opportunities and strengthening sell-out, coverage, and brand presence.
Key Responsibilities
Develop and execute plans for regional customers, adapting campaigns, product launches, and promotional calendars to the commercial and cultural characteristics of each market.
Ensure strong Lenovo brand execution across physical stores and digital channels by coordinating materials, training, local events, agencies, promoters, and field teams.
Conduct frequent customer and store visits to identify opportunities related to sell-out, visibility, availability, training, and competitive differentiation.
Monitor results and budgets while ensuring processes, documentation, and compliance for alliance investments from partners such as Microsoft, Intel, and AMD, in partnership with Sales and other internal teams.
Role Scope
Responsibility for regional retail customers and chains across partners’ physical stores and digital environments.
Management of Lenovo’s own Lenovo.com channel is not part of the role’s scope.
Qualifications
Bachelor’s degree in Marketing, Advertising, Business Administration, Communications, or a related field.
Experience in Trade Marketing, Channel Marketing, Sales, field execution, or working with regional retailers, distributors, or resellers.
Hands-on and organized profile, with strong negotiation skills and the ability to adapt plans and manage multiple customers, regions, and projects.
Strong Excel and PowerPoint skills and availability for frequent travel; English proficiency is considered a plus.
Preferred Qualifications
Experience in technology, consumer electronics, consumer goods, or telecommunications.
Knowledge of Brazil’s regional retail landscape and its different commercial dynamics.
Experience with promoters, field agencies, retail training, and local activations.
Knowledge of cooperative funds, alliance investments, and proof-of-execution processes.
Core Competencies
Strong focus on sell-out, market coverage, and executional excellence.
Customer proximity, commercial mindset, and understanding of regional market dynamics.
Proactivity, sense of urgency, and ability to solve field-execution challenges.
Organization, collaboration, autonomy, and commitment to governance.
Additional Locations:
Brazil - São Paulo - São Paulo
Brazil - São Paulo - Sao Paulo
Brazil
Brazil - São Paulo
Brazil - São Paulo - São Paulo , Brazil - São Paulo - Sao Paulo
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