Digital Marketing Executive / Entertainment Publicist

Job Summary:

Company: MCD Productions

Department: Marketing

Location: Dublin, Ireland

Reports to: Digital and Social Manager

Working Hours: Full time

Job Type: Permanent

The Company

MCD Productions is the leading promoter and provider of live music and entertainment events in Ireland.

Consistently ranked amongst the top 15 promoters in the world by the internationally renowned trade magazine Pollstar, MCD promotes events with capacities ranging from 200 to 80,000 across Ireland. Promoting the best in home grown talent, and working with a host of internationally renowned artists, MCD also promotes annual music festivals such as Longitude and Vital among others.

The Vision

We’re looking for a dynamic and creative Digital Marketing / Entertainment Publicist Executive to join our team in spearheading innovative campaigns that connect audiences with artists across music, theatre, comedy, family attractions, and exhibitions.

This pivotal role involves creation, development and leading social media and PR strategies to maximise exposure, drive ticket sales, and deliver memorable experiences.

You will work closely with artists, agents, and platforms to ensure our events are promoted to receive optimal exposure across digital platforms, while also engaging with broadcast and print media to secure targeted coverage for relevant events. A blend of social media management, communications experience, and content creation will be essential to thrive in this fast-paced, results-driven environment.

You will be surrounded and supported by creative and innovative colleagues, all operating within a dynamic environment. Where ‘there is a will there is way’ attitude is essential!

Core Responsibilities

Digital Marketing Strategy / Content Creation

Develop, manage, and execute social media strategies across all platforms (TikTok, Instagram, Facebook, X, etc.) to promote shows, events, and artists in selected venues including but not limited to The Grand Social, Workmans, Whelan’s, etc.

Create, curate, and manage engaging, high-quality video and image content for promotional campaigns, including content creation on event days (as necessary)

Oversee editorial calendars and scheduling, ensuring all communications align with brand and event timelines

Managing the organic social strategy for selected shows – announce, presale, on sale – across all relevant channels including social media, websites and email communications

Managing paid advertising initiatives via social media channels for the respective shows. Tracking campaign expenditure and ensuring accuracy for settlement of the respective shows.

Monitor, analyse, and report on campaign performance using insights to optimise strategy, targeting, and audience engagement.

Communications

Draft, develop, and distribute media bulletins, ensuring accuracy in announcements, tour dates, and promotional materials

Pitch interviews and stories to relevant media outlets, creating compelling narratives around artists and events

Build and maintain strong media relationships to maximise event exposure across digital and broadcast.

Skill & Knowledge Requirements

Social Media Expertise: Proficiency in managing public-facing social media accounts and creating engaging content. Experience with social media advertising is a plus.

Leading Practice: Keeping up-to-date with emerging digital marketing trends and best practices to inform strategy and optimise performance.

Industry Knowledge : A strong knowledge of the entertainment industry. Experience working with artists and record labels an advantage

Entertainment Communications : Scripting promotional material and pitching stories to platforms. Exceptional written and oral communication skills

Creative & Strategic: Ability to plan and execute creative campaigns that drive engagement and ticket sales

Organisational Skills: Exceptional project and time management abilities, with meticulous attention to detail to ensure all shows are announced on schedule, information is accurate, and all cross-checks are completed before publication

Technical Skills: Proficiency in image and video editing tools including Adobe Creative Suite, including Photoshop, InDesign, Premiere Pro, and After Effects (or equivalent), with the ability to produce high-quality, polished assets suitable for professional marketing and promotional use.

Equal Opportunities

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. As a growing business, we encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and as an equal opportunities employer, we encourage applications from people irrespective of their gender/gender identity, marital/civil or family status, race/ethnicity or membership of the Traveller community, sexual orientation, religion, age or disability status.

APPLICATION DEADLINE: Monday 3rd August 2026. We reserve the right to close applications at any time so encourage early application where possible.

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