Senior Marketing Manager - Demand Generation
About the role
Description
At Haiilo, we're building the digital home that connects employees with the information that matters to them - reliably, efficiently, every day.
As our Senior Marketing Manager – Demand Generation, you’ll own DACH pipeline performance end-to-end. You're not here to run existing playbooks - you define the regional demand strategy, diagnose what's not working, fix it, and drive measurable impact across the full funnel.
Who we’re looking for
Commercially driven, with proven pipeline ownership across the full funnel
Strong demand generation expertise across paid, campaigns, events and partners - focused on efficiency and scale
Track record of diagnosing and fixing underperformance, not just executing what's already in place
Data-led approach to funnel management, conversion optimisation and performance reporting
Deep understanding of the DACH market, including localisation and B2B buyer behaviour
High ownership, proactive working style, comfortable challenging the status quo and influencing cross-functionally
What you’ll do
Own DACH pipeline performance - targets, pacing and corrective actions
Define and execute the regional demand strategy, optimising channel mix across paid, campaigns, events and partners
Lead campaign planning and execution with a clear focus on pipeline and revenue impact
Improve funnel performance (MQL SQL
pipeline) through continuous conversion and buyer journey optimisation
Partner closely with Sales on account targeting, pipeline coverage and performance alignment
Coordinate with PMM, content and digital teams as the central point of accountability for DACH demand
Questions about this role
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