Outbound Marketing Manager, Prime Video IN

DESCRIPTION

This role offers exposure to multiple stakeholders within Prime Video and direct impact on business outcomes across high-growth markets. It is a great fit for a marketer with CRM/direct marketing experience who is energised by hands-on campaign execution, experimentation, and working in a fast-paced, multi-market environment. You will work closely with the regional growth, storefront & engagement teams to ensure outbound programs are aligned with broader goals. This role will be based out of Mumbai.

Key job responsibilities

This is an individual contributor role. Strong analytical skills, high ownership and customer obsession, and the ability to deliver results at pace will be critical to succeed.

Execute outbound campaigns: Own end-to-end execution of outbound marketing campaigns across email, push and WhatsApp. Manage campaign components including segmentation, creative briefing, copy, scheduling, QA and deployment.

Optimise x-site channel engagement and health: Monitor and improve channel engagement and health metrics (open rates, CTR, opt-outs, deliverables). Analyse performance data to identify patterns and trends, and recommend optimisations to improve effectiveness.

Develop and execute experiment roadmaps: Build A/B testing roadmaps for subject lines, content types, send times, segmentation and personalization. Execute experiments, analyse results and share learnings with the team and cross-functional partners.

Support personalization and automation programs: Support the execution of personalized marketing programs and automation workflows. Contribute to improving automation coverage and reducing manual campaign effort across locales.

Manage campaign lifecycle for key moments: Execute outbound campaigns for title launches, retail events, onboarding flows, lapse prevention and re-engagement programs. Ensure timely, high-quality delivery aligned with content and storefront calendars.

Collaborate cross-functionally: Work with storefront, content marketing, product marketing and BI teams to align outbound campaigns with broader engagement goals. Develop strong working relationships with central marketing and tech teams.

Report on performance and progress: Analyse metrics and work with BI to understand campaign performance. Contribute to weekly/monthly reporting and present campaign results and experiment learnings to managers and stakeholders.

Adapt and localise: Work with global outbound product teams to adapt, localise and implement new features and tools. Learn and apply outbound best practices across markets.

About the team

The O&O Team is a close-knit collaborative team working across multiple regions with strong aptitude for data and ability to manage complex tasks. This team takes full ownership of customer engagement which requires a solid grasp of key engagement metrics and a track record of high performance across different market segments

BASIC QUALIFICATIONS

3+ years of professional non-internship marketing experience

Experience using data and metrics to drive improvements

Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

Experience building and optimizing multiple, simultaneous marketing campaigns

Experience managing or working within cross-functional marketing and creative teams

PREFERRED QUALIFICATIONS

Experience in multi-territory campaign management

Experience in digital marketing and content production timelines and process

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