Digital & Marketplaces Manager

Join BIC World, a community of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands by reimagining everyday essentials in new, sustainable, and responsible ways.

Our culture encourages a "roll up your sleeves and get the job done" mindset, ensuring self-starters, problem solvers, and innovative thinkers can truly thrive. At BIC World, you are empowered to take ownership of your career and use your unique perspective to make a meaningful, global impact on our mission.

Main Mission

The Digital & Marketplaces Manager contributes to the implementation of the company’s overall digital strategy by optimizing visibility, commercial performance, and brand image through content, retail media activations, and marketplace management.

Key Responsibilities

1. Content Management & Digital Shelf

Define and deploy the content playbooks for e-commerce customers ( including pure players and omni‑channels for B2B/D1K and B2C/D3K) in line with marketing and commercial objectives

Define and brief ecom content requirements (copy, visuals, videos, product pages, etc.), execution plans and marketing alignment for launches , campaigns and local assets. Provide clear briefs with KPIs.

Ensure data accuracy and content consistency across content platforms (PIM, DAL, ECM, etc) and omni retailers in collaboration with EU content manager

Own SPARC score management for omnichannel including reporting, action planning and follow‑up execution with KAMs. Track inputs such as content quality, image coverage, and review health to lift SPARC.

Provide SEO optimization recommendations for content to improve visibility and traffic

2. Retail Media Management

Define and manage the retail media strategy for click & mortar clients and B2B clients in collaboration with a media agency

Manage sponsored campaigns and optimize their performance (ROAS, CPA, ROI) for these clients

Collaborate with sales teams and distribution partners

Coordinate and analyze data (across all channels) to share insights with local and European teams

Monitor retail media trends and innovations

3. Marketplace Management

Develop and manage the BIC brand presence on marketplaces (Amazon 3P ...)

Define the assortment and develop part of it with the internal partner and marketing team

Optimize product listings (content, pricing, visuals, marketplace SEO)

Track sales performance (P&L, revenue, margins, conversion rates, etc.)

Manage external partners (agencies, distributors, integrators)

Ensure listing compliance and a high-quality customer experience

Skills

Analytical and Strategic mindset with a strong focus on performance and ROI

Excellent organizational and project management skills

Comfortable with structured, decision-oriented reporting

Ability to connect media performance, content, and business outcomes

Strong cross-functional collaboration skills (marketing, sales, Europe, agencies)

Ability to influence without direct authority and to simplify complex technical topics for non-expert audiences

Clear, structured, and impact-driven communication

Professional proficiency in French and English is essential

Education & Experience

Master’s degree (Bac +4/5) in digital marketing, e-commerce, or equivalent

Minimum of 5 years of experience in a similar rôle (digital, e-commerce, marketplaces)

Key performance indicators (KPI’s)

Growth of digital revenue

Retail media campaign performance (ROAS, CPC, conversion rate)

Content trafic and engagement

Marketplace performance (sales, visibility, conversion rate)

BIC World is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means.