Business Development Representative - Mid-Market Advertiser Sales

Company Description

At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.

Job Description

We are seeking a driven and strategic Mid-Market Business Development Representative to join our Advertiser Sales team. In this individual contributor role, you will be responsible for selling Nielsen’s Audience Measurement products and services to top U.S. advertisers, primarily located on the East Coast. You will collaborate closely with agency teams, specialist sellers, and cross-functional teams to provide innovative, data-driven solutions that address clients' marketing and business challenges.

What You’ll Do:

Sales and Business Development:

Drive sales growth by developing and executing strategies to acquire, retain, and grow relationships with top US advertisers.

Develop and manage a sales pipeline, identifying new business opportunities while maintaining and growing existing client relationships.

Understand client needs and leverage Nielsen’s audience measurement and advertising solutions (TV, digital, cross-platform) to provide actionable insights and recommendations.

Achieve sales and strategic objectives, including revenue targets and KPIs, by promoting Nielsen's data services to clients.

Client Engagement & Strategy:

Engage with decision-makers across agencies and brands, including CMOs, media planners, and data-driven marketing teams, to understand their business objectives.

Deliver customized solutions through the use of Nielsen’s audience measurement tools to solve strategic marketing and advertising challenges.

Collaborate with internal teams, including Client Success, Analytics, Product, Sales Operations, and Data Governance, to manage the sales cycle and ensure client satisfaction.

Collaboration and Cross-Functional Teamwork:

Partner with Nielsen’s agency and specialist sales teams to uncover thematic client needs and identify new sales opportunities.

Work cross-functionally with product, customer support, and marketing teams to ensure seamless client delivery and align product offerings with client needs.

Share client insights and feedback with internal teams to help shape product development and enhance service offerings.

Industry Expertise and Market Trends:

Stay informed on key industry topics such as addressable advertising, programmatic buying, attribution measurement, and data-driven planning to effectively communicate with clients and stay ahead of market trends.

Qualifications

A minimum of a Bachelor’s degree and at least 2 years of professional experience in a sales or business development role, ideally within the advertising, media, or data-driven marketing industries.

Ability to understand client needs and craft tailored solutions that leverage Nielsen's audience measurement tools.

Strong organizational skills, with the ability to manage multiple opportunities in a fast-paced, high-growth environment under tight deadlines.

A collaborative spirit, sense of humor, and a proactive, can-do attitude.

Experience using the following sales tools: LinkedIn Sales Navigator, Salesforce, Salesloft, Zoominfo, AI tools (i.e. Gemini)

Additional Information

Enabling your best to power a better media future.

Holistic Rewards: We are committed to an inclusive benefits package that supports our employees and their families. This includes comprehensive health and wellness plans, a 401(k) with a Nielsen company match, and a generous paid time off policy. Depending on the role, additional benefits may include a company-provided vehicle and/or discretionary incentive/bonus eligibility.

Compensation Transparency: The posted base salary range is a reasonable estimate that may be adjusted based on the final work location of the selected employee. Individual pay within the range is determined by factors such as experience, training, geography, certifications, and business needs. Beyond base salary, this role may be eligible for bonuses, equity, or other incentives.

Nielsen makes hiring decisions without regard to disability status, protected veteran status, or membership in any other protected class.

Please be aware that job-seekers may be at risk of targeting by scammers seeking personal data or money. Nielsen recruiters will only contact you through official job boards, LinkedIn, or email with a nielsen.com domain. Be cautious of any outreach claiming to be from Nielsen via other messaging platforms or personal email addresses. Always verify that email communications come from an @nielsen.com address. If you're unsure about the authenticity of a job offer or communication, please contact Nielsen directly through our official website or verified social media channels.