BTL Marketing Manager (Hyderabad)

Marketing

Hyderabad

1 - 5 Years Of Experience

No. of Openings - 1

Responsibilities:

Develop and execute detailed activation plans for new Financial Planning Centre (FPCs), including pre-launch timelines, operational requirements, and stakeholder coordination

Conduct market analysis to identify suitable locations in alignment with business objectives

Partner with marketing teams to create localized campaigns to promote new FPCs for lead generation

Collaborate with internal teams to ensure readiness before the go-live date

Oversee facility setup, infrastructure, event arrangements, and technology enablement to ensure operational efficiency

Secure all necessary regulatory, compliance, and legal approvals for the projects

Monitor early performance metrics (e.g., client acquisition, revenue generation) to assess FPC success and identify improvement areas

Gather feedback from employees and clients to refine operations and customer experience

Address bottlenecks in operational efficiency during the post-activation phase

Plan and execute on-ground events and campaigns to boost brand visibility and attract potential clients to new centers

Ensure events are aligned with the company’s strategic goals and deliver measurable results

Skills:

Bachelor's degree in Business Administration, Operations, Marketing, or related field.

Proven experience in activation or operations management, preferably in the financial services or retail sector

Excellent interpersonal and negotiation skills to manage external stakeholders such as property owners and contractors

Strong analytical skills to evaluate location performance and market potential

Familiarity with financial products and advisory services is a plus