Senior Facebook Ads Performance Marketing Specialist

Overview

We are seeking a dynamic and highly skilled Senior Facebook Ads Performance Marketing Specialist to lead our social media advertising initiatives and drive impactful results across digital platforms. In this role, you will harness your expertise in performance marketing, paid search, and media buying to optimize campaigns, maximize ROI, and contribute to the overall success of our marketing strategies. Your innovative approach and data-driven decision-making will help elevate our brand presence and achieve measurable growth through targeted advertising efforts on Facebook, Twitter, Google Ads, Bing Ads, and other digital channels.

Duties

Develop, execute, and optimize comprehensive Facebook advertising campaigns to meet business objectives while managing marketing campaign budgets effectively.

Conduct detailed keyword research and audience segmentation to enhance targeting precision across multiple social media platforms including Facebook, Twitter Ads, and Google Ads.

Utilize advanced analytics tools such as Google Analytics, Web analytics reporting, and media performance analytics to monitor campaign performance and identify opportunities for improvement.

Manage paid search marketing initiatives across platforms like Google AdWords, Microsoft Ads (formerly Bing Ads), and DoubleClick to increase visibility and conversions.

Implement conversion optimization strategies by leveraging SEO tools, Google Tag Manager, and A/B testing methodologies to improve landing page performance and user engagement.

Analyze media planning data and produce comprehensive reports on media buying effectiveness, campaign ROI, and overall marketing analytics insights.

Collaborate with cross-functional teams on web analytics reporting, SEO initiatives, and digital marketing campaigns to ensure alignment with broader business goals.

Maintain meticulous records of campaign activities, budgets, and performance metrics using spreadsheets and pivot tables for ongoing analysis.

Qualifications

Proven experience in performance marketing with a focus on social media advertising, paid search marketing, and media buying across multiple platforms including Facebook Advertising, Twitter Ads, Google Ads, Bing Ads, and Microsoft Ads.

Strong understanding of SEM (Search Engine Marketing), PPC (Pay-Per-Click) campaign management, and digital marketing best practices.

Proficiency in web analytics tools such as Google Analytics, Google Tag Manager, SEO tools, and media performance analytics software.

Demonstrated ability to manage large marketing campaign budgets efficiently while maintaining high ROI standards.

Expertise in keyword research techniques and conversion optimization strategies to maximize campaign effectiveness.

Skilled in managing spreadsheets with advanced functions like pivot tables for data analysis and reporting purposes.

Excellent communication skills with the ability to translate data insights into actionable recommendations for stakeholders.

A proactive mindset with a passion for staying up-to-date on the latest trends in social media management, paid search marketing, SEO tools, and digital advertising innovations.

Join us as we push the boundaries of digital marketing excellence! Your expertise will directly impact our brand’s growth trajectory while providing you with opportunities for professional development in a fast-paced environment dedicated to innovation and success.

Pay: $5,000.00 - $7,000.00 per month

Benefits:

Relocation assistance

Work Location: Hybrid remote in Madison, AL 35758