[Travel Retail APAC] - Product Manager, YSL

Key Job Accountabilities:

Orchestrate the launches and push growth of pillar products, to contribute to continued growth for the brand and the consumer relationship.

Collect and analyze consumer and market insights and competition strategies to make recommendations to management

Implement new launches, maintain growth in pillar products and animate core catalogue

Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences

Adapt communication material (imagery, digital, point of sale)

Mobilize and work with other departments (sales, logistic, education, etc. ) and partner agencies to build broader business strategy; meet the deadlines

Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)

Manage A&P budget and ensure sales forecast accuracy

Effectively prepare clear messages for senior management

Key Skills:

Market & Consumer Insight

Identifies market drivers

Translates trends and consumer knowledge into meaningful insights

Brand Development

Thinks brand strategy

Imagines disruptive products & services

Develops integrated campaigns that work

Integrates retail & shopper expertise

Activation Excellence

Delivers excellence with agility and rigor

Integrates sustainable, business consciousness

Collaborative Leadership

Creates collaboration for bigger success

Shares & leverages best practices

Requirements:

University graduated or above, preferable in Business, Marketing or related discipline

Minimum 3 years of relevant marketing experience

Good knowledge of beauty products/categories

Experienced in research and market data analysis

Knowledge of travel retail dynamics/environment and competitors, markets trends and consumers is a plus

Fluency of Mandarin reading and communication is essential for communication with Chinese counterpart and vendors