Visitor Experience & Marketing Manager
About the role
Department of Climate Change, Energy, the Environment and Water
Reference number
551734
Occupation
Communications, Media Monitoring
Work type
Full-Time
Location
Bathurst & Central West NSW
Salary Information
Outlined below
Closing date
05 August 2026 at 11:55pm
Visitor Experience & Marketing Manager
Temporary Full time (35 hours per week) until September 2027
Located at Jenolan Caves, 3 hours from Sydney and 25 minutes from Oberon
Package includes base Salary from $133,348.00 to $146,945.00 plus employer's contribution to superannuation
Great opportunity to work at a world heritage site at an idyllic location and play a pivotal role in the creation of life changing visitor experiences
This is a great opportunity to join a highly committed team supporting the conservation and protection of the environment and your skills as Visitor Experience & Marketing Manager with Jenolan Caves Reserve Trust
About the role
As the Visitor Experience and Marketing Manager, you will lead a team of approximately 25 staff responsible for the planning, delivery, and continuous improvement of visitor experiences and marketing initiatives at Jenolan Caves.
The role oversees the development, implementation, and evaluation of visitor services and marketing programs, including:
Visitor experience development and delivery, including cave tours, above-ground experiences, and packaged visitor experiences.
Marketing, communications, brand management, and promotional activities.
Education and volunteer programs.
Visitor feedback, evaluation, and continuous improvement initiatives.
Commercial visitor operations and service delivery.
Strategic planning and delivery of future marketing initiatives and visitor experiences.
You will be responsible for delivering exceptional visitor experiences while supporting sustainable tourism outcomes and safeguarding the site's unique natural and cultural heritage values. The role also contributes to the long-term growth and success of Jenolan Caves through innovative experience development, effective marketing strategies, and strong operational leadership.
About you
To be successful in this role, you will demonstrate:
Sound knowledge of contemporary marketing and communications practices, including digital marketing, social media, web-based platforms, and emerging marketing technologies, with the ability to adapt to a rapidly evolving landscape.
Proven experience delivering high-quality visitor experiences within a complex, high-volume tourism, hospitality, or visitor services environment.
Experience managing commercially viable operations while balancing customer experience, operational performance, and the protection of natural and cultural assets.
Strong leadership and people management skills, with the ability to motivate, develop, and support multidisciplinary teams.
Demonstrated ability to balance competing priorities, manage multiple projects, and deliver quality outcomes within agreed timeframes, budgets, and performance targets.
Excellent stakeholder engagement, communication, and relationship management skills.
Essential requirements
Relevant tertiary qualifications and/or significant experience in marketing, tourism, visitor experience, hospitality, communications, or a related field.
Current NSW Driver Licence.
About us
The Jenolan Caves Reserve Trust’s mission is to connect its visitors with the unique natural & cultural heritage of Jenolan caves, and through that connection stimulate the urge to care for and protect all such special places. Put simply: our mission is to protect and connect.
The Jenolan Caves Reserve Trust is responsible for the care, control & management of the Jenolan Visitor Use and Services Zone. This is regarded as being both environmentally and culturally significant. The Visitor Use and Services Zone includes, but is not restricted to, Caves House, retail areas, kitchen areas, front office, staff and guest accommodation, walking tracks, maintenance areas and the Caves System.
To view the Role Description: Visitor Experience and Marketing Manager Role Description
What we do
Jenolan Caves Reserves Trust
Our Mission
At Jenolan Caves our mission is to connect our visitors with the unique natural and cultural heritage of Jenolan Caves, and through that connection, stimulate the urge to care for and protect all such special places. Put simply, our mission is to Protect and Connect.
What we can offer you
Jenolan Caves is a great place to your career and grow your skills and knowledge.
Flexible working arrangements, including flexible hours and flex leave (3 days per week onsite).
Onsite accommodation arrangements if required.
Learning and development opportunities, including in-house training.
Staff discounts on dining and cave tours.
How to apply
Apply by answering all pre-screening questions, submit a current resume and a one-page cover letter that outlines your skills and experience relevant to the role.
DCCEEW strongly recommends all applicants who can be safely vaccinated for COVID-19, to be so.
In our inclusive and accessible workplace, differences are embraced, contributions are valued, and everyone has a sense of connection and belonging. DCCEEW supports various employee affinity groups, practice flexible working, offer job share and workplace adjustments.
Should you require further information about the role please contact Hiring Manager Randy Lynch at randy.lynch@dcceew.nsw.gov.au
Applications close – Wednesday 5 August 2026, at 11.55pm
A recruitment pool may be created for ongoing and temporary roles of the same role or role type that may become available for filling over the next 18 months.
Looking for more information or assistance in applying?
Our commitment to a diverse and inclusive workplace.
How we encourage and support people with disability
Information and adjustments for individual needs for the recruitment process and the workplace.
If you require an adjustment for your application process, please contact our Talent Acquisition Team by emailing dcceew.ta@dpie.nsw.gov.au or contacting Ronda Swaysland via ronda.swaysland@dcceew.nsw.gov.au or 0400 288 239 (please mention reference number 55173.
If you are an Aboriginal or Torres Strait Islander use our Aboriginal applicants guide to assist with applying for roles or our Aboriginal Career pathways team at AEX@dcceew.nsw.gov.au for a yarn.
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