Social Media Manager
Skills
About the role
Full Job Description
Job Title: Social Media Manager Company: The Balance Group Location: Hyderabad (On-site) Employment Type: Full-time
About The Balance Group The Balance Group is a growing organization building a strong brand presence across digital platforms. We're looking for a creative and data-driven Social Media Manager to lead our social strategy and grow our online community.
Role Overview We're seeking a Social Media Manager who can plan, create, and execute engaging content across platforms while tracking performance and staying ahead of trends. You'll be responsible for shaping how our brand shows up online and driving meaningful engagement with our audience.
Key Responsibilities
Develop and execute the social media content calendar across Instagram, LinkedIn, Facebook, and other relevant platforms
Create, curate, and schedule engaging posts, reels, and stories aligned with brand voice
Collaborate with design/video teams to produce high-quality visual content
Monitor trends, hashtags, and competitor activity to keep content fresh and relevant
Track and report on key metrics (engagement, reach, follower growth) and optimize strategy accordingly
Manage community engagement - respond to comments, messages, and mentions promptly
Plan and execute paid social campaigns in coordination with the marketing team
Coordinate influencer collaborations and partnerships where relevant
Stay updated on platform algorithm changes and emerging social media tools
Requirements
Bachelor's degree in Marketing, Mass Communication, or related field
2–4 years of experience managing social media for a brand or agency
Strong understanding of content strategy, platform-specific best practices, and analytics tools (Meta Business Suite, etc.)
Basic proficiency with design/editing tools (Canva, CapCut, or similar); experience with Adobe Suite is a plus
Excellent written communication and creative thinking skills
Ability to multitask and manage multiple content pipelines simultaneously
What We Offer
Creative ownership over brand's social presence
Collaborative, fast-paced work environment
Competitive compensation
Pay: ₹20,000.00 - ₹40,000.00 per month
Work Location: In person
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