Regional Marketing Manager (USA)

Job description:

Ferrari has a most desirable track record, in Formula One as well as in GT production cars, record business results and voted one of the World's most powerful brands. Working with Ferrari means working with engineering excellence and innovation on the highest level. Above all Ferrari is an international team working with the highest level of professionalism and dedication, based on performance, meritocracy and continuous development, with innovation at the heart of our future.

In order to strengthen our Sales team we are looking to hire a Regional Marketing Manager, based in Englewood Cliffs, NJ.

In this position you will be reponsible oversee Ferrari regional marketing activities at an assigned group of Ferrari dealers in a region. Ensure that the dealer marketing strategy and tactics are in line with the Ferrari corporate vision and Ferrari North America’s (FNA) sales objectives.

As part of the team, your main responsiblities will be:

Essential Duties and Responsibilities:

Preparing and attending quarterly dealer visits with the Regional Manager and Aftersales Business Manager to ensure proper alignment on overall Ferrari North America message and vision.

Serve as the manufacturer’s lead marketing representative with the assigned dealers.

Develop regional dealer marketing initiatives with corresponding KPIs and consult, advise, and support dealers as needed.

Work with the FNA sales and marketing teams to ensure that dealer marketing plans are aligned with sales objectives.

Distribute major FNA marketing communications to dealers and act as interface for corresponding questions, requests, etc.

Oversee coordination of Ferrari North America sponsor partners with FNA dealer and national events

Manage the Ferrari Contact Plan/Concierge/Ferrari Support process and dealer responsibilities.

Maintain the Ferrari Event Management Platform

Ensure that targeted marketing investment and marketing staffing levels are achieved.

Monitor dealer activities for compliance with Ferrari guidelines (Corporate Identity, marketing, and other, from events through advertising, etc.

Planning/Strategic Role

Lead assigned dealers in developing targeted and effective marketing plans with tangible KPIs.

Act as a marketing consultant and advisor to dealers on a full spectrum of marketing activities and systems, including CRM, Advertising, Direct Marketing, Events, CI, etc

Integrate and maximize FNA partner and co-marketing relationships at dealer level.

Execution

Assist, advise and manage dealers in executing local market events.

Represent Ferrari brand to clients, dealers, partners, and agencies.

Coordinate and oversee FNA communications materials to assigned dealers.

Evaluate, support, train and/or coach dealers on the Ferrari marketing systems and initiatives including:

CRM

Marketing Planning Tool

KPI’s

Dealer Marketing Bonus

Facilitate and ensure best practices sharing across dealer network.

Develop improvement recommendations for marketing programs, tools and processes.

In order to succeed in this challenging role Bachelor’s degree with strong related experience. 3 years’ experience in luxury or luxury automobile market.

The following skills are required to perform the role: Extremely strong communication skills (verbal and written) with strong presentation skills. Extremely data driven oriented approach. Ability to meaningfully interact with dealership management and clients. Must have the knowledge and ability to work with the latest website technologies and trends. Ability to multi-task in a dynamic, ever-changing environment. Highly proficient in Microsoft Office.

Location: Englewood Cliffs, NJ (USA) Seniority: Senior Level

Travel: Must be able to travel frequently (50%), including weekends, as required.