Lead Generator – Digital Marketing & Marketing Automation

Job Title: Lead Generator – Digital Marketing & Marketing Automation

Location: Infopark, Kochi, Kerala Job Type: Full-time, Office-based

About the Role

We are looking for a results-driven Lead Generator with strong experience in digital marketing, paid advertising, social media, SEO, marketing automation and AI-powered marketing tools.

The selected candidate will generate qualified B2B leads and business opportunities for our UAE operations and upcoming Saudi Arabia operations. This is a performance-focused position - not only a social media posting role.

Key Responsibilities

Generate qualified B2B leads through LinkedIn, Google, Meta and other digital channels.

Plan, launch and optimize Google Ads, LinkedIn Ads and Meta Ads campaigns.

Develop organic and paid lead-generation strategies.

Identify decision-makers and build targeted prospect databases using LinkedIn and other tools.

Manage LinkedIn, Facebook, Instagram and other social media channels.

Create and manage omnichannel campaigns using email, WhatsApp, social media, websites and landing pages.

Use AI marketing tools to improve content creation, campaign targeting, lead qualification and follow-ups.

Implement marketing automation workflows for lead nurturing and appointment booking.

Integrate campaigns with CRM and lead-management systems.

Create and improve websites, campaign landing pages, forms and conversion funnels.

Perform on-page, off-page, technical and local SEO.

Conduct keyword, competitor and market research.

Plan content calendars and coordinate the creation of posts, advertisements, videos and marketing materials.

Run A/B tests to improve conversion rates and advertising performance.

Track campaign budgets, cost per lead, conversion rate, ROAS and lead quality.

Maintain accurate lead sources, campaign data and follow-up status in the CRM.

Submit daily, weekly and monthly lead-generation and campaign-performance reports.

Work closely with the UAE sales team to convert leads into meetings, proposals and business.

Required Skills

Digital marketing and performance marketing;

Google Ads and Google Analytics;

LinkedIn lead generation and LinkedIn Campaign Manager;

Meta Ads Manager and Meta Business Suite;

Social media management;

SEO and keyword research;

Email and WhatsApp marketing;

Marketing automation platforms;

AI-powered marketing tools;

CRM and lead-management systems;

Website and landing-page development;

Google Search Console and Google Tag Manager;

Content planning and basic copywriting;

Campaign analytics, reporting and conversion optimization.

Candidate Requirements

Minimum 5+ years of practical experience in digital marketing or B2B lead generation.

Proven record of generating qualified leads through paid and organic campaigns.

Experience managing advertising budgets and improving campaign ROI.

Ability to create landing pages and manage basic website updates.

Strong understanding of marketing funnels, lead nurturing and sales conversion.

Experience with Zoho CRM, Zoho Campaigns or similar platforms is preferred.

Experience targeting UAE, Saudi Arabia or other GCC markets is an advantage.

Good written and spoken English.

Strong analytical, communication and problem-solving skills.

Must be willing to work full-time from our Infopark, Kochi office.

Performance Indicators

Number and quality of qualified leads generated;

Cost per qualified lead;

Leads converted into meetings and proposals;

Paid campaign ROAS;

Landing-page conversion rate;

Organic traffic and keyword growth;

CRM data accuracy and follow-up completion;

Contribution to confirmed business revenue.

How to Apply

Please submit your updated CV along with:

Examples of campaigns you have managed;

Advertising budgets handled;

Lead-generation results achieved;

Portfolio of websites or landing pages developed;

SEO results or ranking improvements; and

AI and marketing automation tools you have used.

office@vortexen.com

Work Location: In person