Senior Manager - Business Planning & Analytics

Job Description

Job TitleSenior Manager - Business Planning AnalyticsLocationGurugram 90 CDepartmentBancassuranceFunctionBancassurance - Business Planning AnalyticsReporting toChief Manager - - Business Planning AnalyticsBand4AFunction Summary

TheBancassurance Department within Axis Max Life Insurance plays a critical role in driving the distribution of life insurance products through our strategic partnership with Yes Bank. This department leverages Yes Bank’s existing customer base and infrastructure to offer insurance solutions.

Bancassurance Department serves as a bridge between Axis Max Life Insurance Company and Yes Bank, ensuring that insurance products are effectively marketed and sold to a wide customer base, while maintaining high standards of customer service, compliance, and performance.

Below is a summary of the key functions typically performed by the Bancassurance Department:

Sales and Distribution Management

Customer Relationship Management

Compliance and Regulatory Oversight

Job Summary

Contribute to the development of the strategy and implementation of the Business Plan for the Bank partnership. Define directions and objectives considering both internal and external scenarios to maximize revenue and profitability from the relationship. Sustain a successful relationship with the partner, characterized by a high level of strategic alignment tactical engagement in the life insurance business.

Incumbent should spearhead channel-level initiatives, manage ambiguity effectively, and work independently.

Key Responsibilities

Conduct market research using publicly available information and collaborate with sales leaders for competition benchmarking on key parameters

Lead the development and execution of business strategies, collaborating with senior executives to align on long-term goals and priorities

Simulate costs, design, and launch Campaigns and Performance Management Schemes (Goal Sheet, and Career Progression)

Analyze the effectiveness of Performance Management Schemes and Campaign management, offering course correction where necessary

Enable sales governance rhythm for Business Heads by providing adequate data and business insights for effective Sales reviews and decision-making

Prepare business highlights and review documents of the channel for Board Members, Top Management, and External Partners

Conceptualize, design, and improve Templates for New Dashboards/Reports along with key stakeholders for Performance Management

Utilize data analytics and deep dives to find answers to business problems or enhance business visibility in unexplored areas

Support Management with business intelligence and employee performance analysis for better decision-making

Negotiate and monitor costs and commissions. Set standards and guidelines for the team. Periodically review actual spends vs. standards and takes appropriate action in order to maintain expense ratios to ensure sustainability of operations.

Measures of Success:

Manage cross functional and internal team to submit deliverable as per agreed timeliness

Ensure high quality of review documents, dashboards, and conceptualization of new reports.

Stakeholder management - work alongside decision-makers on a day-to-day basis to address business-specific requirements.

Productivity Measures (Case Rate, Case Size, AFYP per FTE, Seller Activisation, Persistency etc.)

Headcount vs. plan

No. of training interventions vs. plan

No of customized training programs

No. of Sales Promotions

Promotion wise success criteria

Key Relationships (Internal /External)

Chief Manager – Bancassurance PD

HR and Sales Training Team

Compliance Team

Key competencies/skills required

Result Orientation

Strong relationship, networking negotiation skills

Working with through others

Problem Solving Decision Making

Role Modeling Core Values

Strategic Planning Execution

Analytical skills process orientation

Strong presentation communication skills

In-depth understanding of the Bancassurance model

Ability to think creatively

Desired qualification and experience

Graduate/ Post Graduate in any discipline

Good communication skills

Age group: 35-45 years

10-12 years of experience in intensive Distribution operations, prior experience in Insurance essential

Result Orientation, working with Through Others, Innovation, Customer Centricity, Technical Expertise, Managerial Expertise, Problem Solving Decision Making, Business Acumen, Role Modelling Core Values, Strategic Planning Execution

About Axis Max Life Insurance

Axis Max Life Insurance Limited, formerly known as Max Life Insurance Company Ltd., is a Joint Venture between Max Financial Services Limited (“MFSL”) and Axis Bank Limited. Axis Max Life Insurance offers comprehensive protection and long-term savings life insurance solutions through its multi-channel distribution, including agency and third-party distribution partners. It has built its operations over two decades through a need-based sales process, a customer-centric approach to engagement and service delivery and trained human capital. As per the annual audited financials for FY2023-24, Axis Max Life Insurance has achieved a gross written premium of INR 29,529 Cr. For more information, please visit the company website atwww.maxlifeinsurance.com.

#ComeAsYouAre LGBTQIA+ and PwD candidates of all ages are encouraged to apply