Senior Specialist - Brand Comms, Sneaker (South)

Location:Paris

Marketing

In short

Welcome to On! As one of the world’s fastest-growing premium sportswear brands, On is making waves globally and redefining sportswear through pioneering technology, bold innovation, and a commitment to sustainability. Having already inspired millions of runners worldwide, we are now seeking a Brand Comms Specialist to own our narrative across the South subregion.

Reporting to the Sub-Regional Brand Comms Lead, this role brings On to life within youth sneaker culture across our key cities. The Senior Specialist builds authentic relationships with creators, communities, partners, and store teams - activating with credibility and driving our ambition to be the most aspirational sportswear brand in youth culture. Operating across channels and head-to-toe product, the role delivers culturally resonant local execution and elevates On’s presence across our most influential cities.

Your Mission

Build authentic relationships with creators, communities, partners, and store teams to grow On’s relevance within youth sneaker culture.

Translate the sneaker brand strategy into high-impact local activation - bringing stories to life with cultural nuance and credibility across key cities.

Strengthen our on-the-ground network by connecting with emerging voices, neighbourhood crews, and cultural movements that shape influence.

Show up in the right places, with the right people, in ways that feel natural to both the community and the brand.

Partner with Strategic Partner Marketing and key wholesale accounts to convert brand heat into franchise demand and in-store relevance.

Activate global and regional campaigns locally through head-to-toe storytelling, content, seeding, events, and community moments.

Make frontline retail teams in key wholesale partners true ambassadors for the brand through education, immersion, and consistent touchpoints.

Collaborate with Brand Management, Comms, Brand Studio, Brand Experience, Product, Sales, and Ecom to ensure cultural and sneaker insights shape future plans.

Track cultural signals, local youth trends, and community dynamics - bringing sharp insight to inform the sneaker brand direction.

Drive measurable impact through increased cultural relevance, stronger community connection, and elevated franchise visibility.

Your story

Typically, we look for 4–6 years of experience in Brand Communications, Brand Marketing, Partnerships, or a related role, with experience in the sneaker, fashion, or lifestyle industry.

You have a genuine understanding of sneaker culture and the communities, talent, and partners shaping it, with a strong network across sports, sneaker, and movement communities.

You're excited to build something new - proactively identifying opportunities, shaping workstreams, and helping define how On wins in the sneaker space across the South region.

You combine strategic thinking with a hands-on, solution-oriented mindset, delivering integrated marketing initiatives across product storytelling, talent, partnerships, seeding, and community activations.

You have experience working with retail or wholesale partners and understand how brand marketing drives impact with key accounts.

You thrive in fast-paced, evolving environments, taking ownership, working autonomously, and bringing structure to ambiguity.

You communicate confidently, build trusted relationships, and collaborate effectively across teams, partners, and communities.

You are fluent in French (C1+) and proficient in English. As English is our shared professional language.

You're based within proximity to Paris and are excited to travel regularly across key South markets, including Marseille, Milan, and Zurich.

You embody On's entrepreneurial mindset, are a true team player, and live our five Spirits (explore our careers page to learn more).

About the Team

We are On’s South Europe Marketing Team, united by a clear mission: to amplify On’s brand, ignite brand love and build deep, lasting connections with our fans and communities in South Europe (France, Italy, Spain). In this role, you sit at the intersection of two dynamic forces: the Brand Comms South Team, a forward-thinking group that shapes the overarching brand narrative and creative frameworks across the sub-region and the Brand Activation South Team, your peers supporting our wholesale partners and delivering B2B activation. Together, we operate as a high-trust, collaborative network. We champion inclusivity and creativity, united by a shared belief that movement has the power to inspire people to dream big and go further. You aren't just joining a department; you are joining a community dedicated to making On the most culturally resonant brand in the South Europe market.

Ann

Senior Director of Brand Studio

I think something that unites people here is the pace and the drive. The ambition is quite high in everything we do and when you bring these people together, you see the outcome can be multiplied. It's super impressive to see what happens when you put these creative teams together who really help each other grow.

What we offer

On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.

Build the better you

What to expect

We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.

Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.

Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment.

Step One

It starts with you...

You'll start by submitting your application to a specific role. We try to keep this step as simple as possible. We do get a lot of applications, but we review them all. If you're a good fit to the role, a recruiter will follow up with you directly. If you didn't receive a reply, or were unsuccessful this time around, we encourage you to look for other possible matches at On.

Step Two

Interview with a recruiter

What ignites your spirit? This is where we’ll start getting to know all about you and what makes you tick – and it’s your first chance to get a feel for our culture. Chatting with a member of our talent team, you’ll learn more about On and how we work. We’ll learn about what motivates you and what you could bring to the team.

Step Three

Interview with a hiring manager

Ready to dig into the details? This second interview will be held with your future manager and will focus on the specifics of the job. Together you’ll delve into your unique skills and experiences and how they could be relevant at On. It's also a time to assess how you might feel working side-by-side. Bring any questions you have about the job, the team or anything else you might like to know – this is an open forum.

Step Four

The Case Study

What's your style? This task will help us understand how you think, face a challenge and give insight into your novel ideas. Designed to give everyone their best shot, your case study is based on something you might typically experience on the job. This is your chance to show us what you’ve got. So express yourself. Be you.

Step Five

The Experience Day

Your first taste of the Oniverse. This is a time to meet some of the people you'll be working closest with. In person or virtually, you'll get a feel for the day-to-day at On and the people who make it happen. You'll chat with a few potential teammates - the conversations will be as equally driven by the role and your experience as by our values. We believe how you do things is just as important as what you do.

Step Six

The Result