Instagram Product Designer, Brand-in-Product

We're looking for a Product Designer to lead design for Brand-in-Product - Instagram's program to express our brand identity directly within the product experience to reinforce what Instagram stands for: creativity. This is a unique role at the intersection of brand, product design, and cultural strategy. You'll shape how Instagram shows up in moments that matter across product surfaces, interaction design, and brand systems - balancing brand integrity and product craft while elevating cultural relevance and sentiment. You'll be the dedicated design lead for a cross-functional pod that includes engineering, XFN, and marketing, partnering to bring concepts from idea through ship and setting the quality bar for branded product experiences.

Instagram Product Designer, Brand-in-Product Responsibilities:

Lead the design vision for how Instagram expresses its brand identity within the product, defining principles, patterns, and quality bar for how creativity comes to life across surfaces

Translate brand strategy into shipped product experiences, turning high-level brand positioning and cultural strategy into tangible, delightful moments that millions of people interact with

Design scalable systems for brand expression, building repeatable frameworks, design toolkits, component systems, and templates that allow the team to ship a consistent cadence of high-quality brand moments

Set the creative bar for craft at the intersection of brand and product, ensuring every brand-in-product execution feels polished, native, and ownable

Partner across creative, marketing, engineering, product staff, insights, and leadership to bring concepts from idea to ship, synthesizing inputs into elegant, buildable designs

Drive a culturally-driven design cadence, helping shape strategy around cultural moments, fandom activations, and brand campaigns

Build the case for continued investment through measurement and iteration, collaborating with insights partners to understand performance against product metrics and brand health signals

Minimum Qualifications:

10+ years of product design experience, with significant work at the intersection of brand and product including campaigns, brand systems, or brand-driven product features at scale

Portfolio demonstrating strong visual craft and range, spanning brand identity, product UI, and culturally-driven design

Experience designing for consumer products with large audiences, ideally social, entertainment, or cultural platforms

Experience translating brand strategy into shipped product experiences that reached large audiences

Preferred Qualifications:

Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)

Experience with brand measurement or brand health metrics, understanding how design choices ladder to brand perception outcomes

Experience raising the bar on brand-aware design practice across a broader product design organization

Experience operating in a fast-moving, culturally-driven cadence where timelines are driven by external moments (album drops, holidays, cultural events) rather than standard sprint cycles

Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)

Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today - beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@meta.com.

$201,000/year to $278,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.