Senior Analyst- Distribution Strategy & Onboarding

This position requires in-person collaboration up to five days a week. This arrangement is subject to change based on business requirements.

Why WestJet:

Since our story took off in 1996, WestJet has strived to enrich the lives of everyone in our world; a career with us is no exception. We’re proud to be one of Canada’s most admired and respected corporate cultures and continuously aim for the highest standards of service and success.

Join us, this is where your career story takes off.

Overview of role:

The Senior Analyst- Distribution Strategy & Onboarding plays a key role in advancing the airline’s multi-channel distribution strategy while overseeing the onboarding and ongoing management of distribution partners for NDC. This role combines commercial and analytical expertise with hands-on partner coordination, including hosting weekly partner calls in collaboration with Sales, consolidating updates, managing technical tickets, and supporting policy and operational readiness. The position ensures partners are successfully activated, capabilities are aligned to strategic priorities, and distribution channels deliver strong commercial performance across GDS, direct, and other NDC technology supported channels.

Key deliverables include:

Partner Onboarding & Management

Manage end-to-end onboarding workflows, including technical enablement steps, certification processes, and post-launch stabilization

Track all partner deliverables, timelines, and testing outcomes through structured project plans and readiness scorecards

Oversee case and ticket management with NDC technology providers, ensuring timely resolution and clear communication back to partners and internal teams

Support the development and communication of NDC-related policies, guidelines, and operational processes for partners

Maintain issue logs, dependency trackers, and escalation paths to ensure partners have the support needed to successfully adopt and grow NDC usage

Serve as the primary point of contact in Distribution for NDC connecting distribution partners during onboarding, activation, and enhancement phases

Host weekly partner calls to track progress, address blockers, consolidate updates, and ensure alignment with readiness milestones

Provide structured feedback to product and technology teams based on partner needs, capability gaps, and testing results

Support commercial discussions and negotiations by delivering data-driven insights into capability readiness, performance trends, and expected ROI

Distribution Strategy

Analyze distribution performance across channels, partners, and markets to identify trends, gaps, and revenue opportunities that support strategic decision-making

Support commercial planning by modeling channel economics, evaluating new distribution business models (e.g., NDC incentives), and building executive-ready business cases

Monitor industry developments and translate insights into strategic recommendations and product prioritization

Prepare and deliver high-impact presentations, insights, and briefings for senior leadership

Cross-Functional Collaboration

Collaborate with Sales, Revenue Management, IT, NDC Product, Finance, and other internal teams to ensure strategic alignment of distribution initiatives

Partner closely with the NDC Product and IT teams to understand NDC capability rollouts, enhancement prioritization, and technical readiness assessments

Performance Monitoring & Reporting

Monitor and report on distribution KPIs

Provide actionable insights that support continuous improvement in both strategy and day-to-day partner operations

Experience and qualifications:

Bachelor’s degree in Business, Statistics, Economics, or a related field (preferred).

Strong knowledge of airline distribution, including GDS platforms, NDC standards, aggregators, and third-party distribution models is considered an asset

Demonstrated experience managing partner onboarding, technical enablement, or product/feature rollout processes

Strong data and analytical skills with the ability to build insights and strategic recommendations

Excellent communication and stakeholder management skills, including experience presenting complex information to both technical and non-technical audiences

Experience with program or project management, including tracking, ticket management, and structured weekly reporting

Strong quantitative and research skills with proven data interpretation capabilities

Highly organized with strong planning, prioritization, and time-management abilities

Proficiency in MS Office (Outlook, Word, Excel, PowerPoint)

The benefits of being a WestJetter:

WestJet provides all WestJetters with a competitive total rewards package. On top of that, we offer:

A fun and friendly culture with colleagues who work together to win

Travel privileges for you and your family, effective from your start date

Savings and Benefit programs that are flexible to meet your specific needs

About WestJet Group of Companies

WestJet took to the skies in 1996 with just over 200 employees and three aircraft operating service to five destinations. Since then, WestJet has pioneered low-cost travel in Canada, cutting airfares in half, and increasing the flying population in Canada by more than 50 per cent. Since the Sunwing Airlines integration in 2025, more than 15,000 WestJetters support nearly 200 aircraft and connect guests to our global network of more than 100 destinations across North America, Central America, the Caribbean, Europe and Asia. The WestJet Group is a major Canadian employer and includes WestJet Airlines, WestJet Encore and Sunwing Vacations Group. We’re Canada’s leading value airline and largest vacation provider, with a united purpose of providing affordable and accessible air and vacation travel to Canadians.

Our safety promise

At WestJet, the safety and security of our people and our guests is a core value and at the heart of what we do. Safety and security are shared responsibilities all team members are expected to use safe work practices to ensure their well-being and the safety of others. WestJet recognizes that the use of Alcohol and Drugs can adversely impact a safe work environment and the well-being of others including guests, suppliers and the public, as well as place WestJet's operations at risk. All roles that are identified as Safey-Sensitive are required to pass a Pre-Employment Alcohol and Drug Test as per WestJet's Alcohol and Drug Policy.

Our commitment to diversity, equity and inclusion

We embrace what makes each of us unique, and what makes us uniquely WestJet. We welcome diverse skills, experiences and backgrounds so if you're passionate about this role, we encourage you to apply – even if you don't meet every qualification listed. WestJet is committed to inclusiveness, equity and accessibility throughout the selection process. If you require accommodation at any stage, please contact our Talent Acquisition team at talent@westjet.com.

We value the time and effort you put into your application. Our recruitment process is highly competitive and while every applicant will receive communication regarding their application status, only those selected to move forward will be contacted with next steps. If this role isn’t the right fit, we encourage you to explore future opportunities with us.

For more information about everything WestJet, please westjet.com/aboutus.

If you wish to withdraw your application or request that your personal information be deleted, please contact us at talent@westjet.com.