Strategy & Insights Manager (Influencer Marketing)
Skills
About the role
About The Shelf
The Shelf is a fast-growing influencer marketing agency that blends data science with creativity to deliver standout campaigns. We work with top brands and platforms to craft strategies that are performance-first and culturally relevant.
Everyone claims to be data-backed. We prove it:
Our top-funnel campaigns outperformed a client’s lower-funnel agency campaigns by 5x in conversions
TikTok verified that our campaigns perform 500x above their ad benchmarks in watch time
One of our TikTok ads ranked #2 globally for an entire month
But what really sets us apart? Our people-first culture. We actively discourage burnout, uphold a true 40-hour workweek, and invest deeply in our team’s wellbeing and growth.
100% covered healthcare
️ Flexible PTO
Company holidays that actually get honored
✈️ In-person off-sites in Atlanta to foster real connection
About the role
We’re hiring a Strategy Manager to join our growing team and help shape the future of influencer marketing. You’ll bring cultural insight and creative strategy to life through storytelling, source high-quality creators who align with client goals, and support innovation across campaigns, client renewals, and agency marketing efforts.
What you'll do
Market Intelligence Support
Research platforms, brands, and verticals
Analyze data pulled from social listening tools (e.g., Infegy, Brandwatch) to craft compelling, data-driven campaign narratives
Identify algorithm-centric cultural trends shaping content and influencer strategy
Strategy Support
Build data-rich decks for pitches and campaigns
Translate data into compelling narratives
Source high-quality, relevant creators within the social landscape
Craft compelling campaign concepts that offer creative excellence + demonstrate innovative thinking
Align creator ecosystems and platform behaviors with campaign goals
Confidently present strategies to clients, articulating insights and recommendations in a clear, persuasive way
Act as a consultative partner to clients, brainstorming live and shaping strategic approaches in real time
AI & Content Intelligence
Continuously explore and apply innovative AI-driven processes to elevate proposals and client deliverables
Support initiatives around trendspotting and creator discovery using AI
Cross-Functional Collaboration
Work closely with multiple teams to deliver strategic impact across the business:
Creative: Support ongoing client renewals with trend and creator insight
New Business: Contribute to RFPs with standout strategy and creator POVs
Marketing: Provide strategic input and support for agency webinars and thought leadership content
Product: Partner with internal stakeholders on evolving agency tech and UI needs
Agency-Wide: Support case study upkeep to ensure best-in-class examples of our work are captured and published
Qualifications
✅ 6–8 years experience in strategy, insights, consumer research, influencer marketing, or similar
✍️ A strong writer and storyteller who brings clarity to complexity
Curious, proactive, and scrappy - you love turning noise into signal
Familiar with tools like Infegy, YouGov, SparkToro, TikTok Creative Center, Reddit, ChatGPT
Strong with Google Slides or PowerPoint
Bonus: Trend forecasting, creator discovery, or early-stage AI experience
Bonus: Experience at a startup, creative agency, or marketing-tech company
Major Bonus: Strong visual design skills
Why You’ll Love It Here
We’re building something meaningful and sustainable - without burning people out. We care about impact, balance, and raising the bar in our industry.
Questions about this role
Want AI Applyd to auto-apply to roles like this?
We tailor your resume per posting, fill the forms, and track replies for you.