Digital Marketing Manager

Closing date for applications: 19/07/2026

Location Edinburgh, United Kingdom

Job typePermanent | Contract typeFull Time

Remote / On-site Hybrid

You’ll spend some of your time at home, working with your team digitally. You’ll also regularly work at your office or hub to collaborate with your colleagues.

Managerial / Technical Lead

This is a general indication and doesn’t always reflect day-to-day responsibilities. Check the job description for full details.

#R-00281807

Job description

This role is based in the United Kingdom and as such all normal working days must be carried out in the United Kingdom.

Join us as a Digital Marketing Manager

In this key role, you’ll deliver digital marketing content across website, app, and social media channels, supporting marketing plans and campaign objectives across the Premier business

This is an opportunity to establish yourself as a digital marketing expert for organic and owned channels, leading digital initiatives across Premier web pages and organic content distribution

We’ll look to you to act as the digital marketing subject contact, supporting content marketing distribution and key touchpoint management to ensure optimal in-market presence and effectiveness

What you'll do

As a Digital Marketing Manager, you’ll oversee owned digital channels as part of the wider multichannel Premier Marketing team, including web pages, campaign landing pages, and key app requests. You’ll deliver owned and organic content, advise on distribution, and continually review generative engine optimisation GEO best practices and large language model (LLM) visibility to maximise performance. By overseeing digital journeys across owned and organic channels, you’ll drive effective measurement and reporting to deliver actionable insights and improve performance.

As a key digital contact, you’ll also partner with stakeholders and marketing teams to ensure owned digital channels are fully integrated into campaign planning and creative development. In addition, you’ll build and deploy content across web and social channels, ensuring timely delivery while supporting broader business, customer, and brand objectives.

Your role will also involve:

Partnering with teams across the bank to support the delivery of owned channel content

Identifying and providing feedback on the impact of organic channels on digital performance

Carrying out regular A/B testing of website content and organic creative, while working with wider Digital teams on site optimisation and improvement initiatives

Implementing best practices across digital channels and conducting regular digital activity reviews

Monitoring content and campaign performance, using insights and best practices to improve engagement and effectiveness

The skills you'll need

We're looking for someone with experience in a digital marketing environment, knowledge of Adobe Experience Manager to support key web pages, and proficiency in the Adobe Campaign suite, including Adobe Analytics. To succeed in this role, you must also bring experience in testing and optimisation techniques, along with a strong focus on metrics, proactive reporting, and continuous improvement to ensure targets are achieved.

In addition, you’ll need:

Experience in digital marketing across relevant channels, including planning, delivering new activity, and measuring performance through campaign analytics and ongoing optimisation

A strong understanding of the evolving landscape of LLMs, with the ability to proactively identify and recommend optimisations across digital touchpoints

Proficiency in analytics and data management within Adobe

Experience working effectively in a complex matrix environment, partnering with content and marketing managers to deliver best-in-class campaigns across owned channels, including social

Excellent organisational and time management skills, with the ability to coordinate multiple tasks and prioritise activities that best deliver business objectives

The ability to thrive in an environment that is constantly changing, evolving, and innovating

A motivated approach to work, with a personal commitment to success and the ability to collaborate across diverse teams while adapting quickly to emerging opportunities and challenges

Your benefits breakdown

Here’s a quick look at what your pay package and annual leave could look like if you get accepted for the role. We have a wide range of benefits to support you in your working life and beyond.

Tap each segment for details.

Your pay package

100% Base pay This is your base pay package that you take home every month.

+10% Pension funding This is monthly funding paid towards your pension.

up to +10% Benefit funding This is monthly funding paid towards a range of benefits you can choose from.

Your leave allowance

30 days Annual leave You’ll also have the opportunity to purchase up to 5 additional days off.

3 days Volunteering Take time off to support the causes you’re passionate about.

3 days Training Take time to build the skills you need to grow your career.

Total rewards package

Welcome to our Gogarburn hub

Set in large grounds including beautiful woodland, Gogarburn offers a conference centre, a business school with hotel bedrooms, a restaurant, relaxing zen gardens, onsite parking, and excellent transport links.

Key facts:

Surrounded by 85 acres of woodland

Our carparks provide electric vehicle charging

Opened in 2005