Functional Planner & Industry Analyst

We’re not just another bike brand - we're an iconic, British motorcycle brand with over 120 years of history behind us. Our new state-of-the-art facilities in Solihull, West Midlands are home to a tight-knit, but ever-expanding team that's passionate about delivering exquisite riding experiences to our customers.

Under new ownership and proud to be part of the TVS Motor family, we're entering a new era of global success. And we want you to be a part of it!

At Norton, we value respect, trust, and responsibility. We trust our employees to execute their roles exceptionally and professionally, and we value personal development, teaching, and learning. When you join our team, you'll have the opportunity to grow and learn alongside some of the most talented and dedicated people in the business.

So if you're passionate about motorcycles and looking to join a team that's shaping the future of this legendary brand, we'd love to hear from you!

The Role

We are seeking a highly analytical, data-driven Functional Planner & Industry Analyst to join our growing Marketing team in the fast-paced motorcycle industry. This role is ideal for an individual who is passionate about market trends, strategic planning, and product lifecycle management.

As the Functional Planner & Industry Analyst, you will play a key role in planning product milestone gateways, coordinating product lifecycle reviews, and delivering actionable market intelligence that supports strategic decision-making across Product Development, Marketing, and Sales. By analysing market trends, competitor activity, customer insights, and broader industry dynamics, you will help shape future product and business strategies while ensuring products progress effectively through each stage of the development lifecycle.

Key Responsibilities

Plan, coordinate, and monitor product milestone gateways throughout the product development lifecycle

Prepare and facilitate product lifecycle management (PLM) reviews to ensure projects remain aligned with business objectives and timelines

Conduct ongoing market research to identify emerging trends, customer preferences, and industry developments

Monitor and analyse competitor products, pricing, positioning, and go-to-market strategies

Gather, interpret, and present market intelligence to support strategic business planning

Develop reports, dashboards, and presentations that communicate key market insights to stakeholders

Partner closely with Product Development, Marketing, Sales, and senior leadership to translate insights into actionable business strategies

Support product portfolio planning by identifying market opportunities and potential risks

Analyse sales performance and market data to evaluate product success and recommend improvements

Maintain awareness of global motorcycle industry developments, regulations, and technological advancements

Contribute to strategic planning sessions with evidence-based recommendations

Skills & Experience

Essential

Strong analytical and problem-solving skills with the ability to interpret complex data

Experience in market research, business analysis, product planning, or market intelligence

Excellent organisational and project planning skills

Ability to manage multiple priorities in a fast-paced environment

Strong communication and presentation skills with the ability to influence stakeholders

Advanced proficiency in Microsoft Excel and PowerPoint

Experience producing reports and presenting findings to senior stakeholders

High attention to detail with a proactive and collaborative approach

Desirable

Experience within the motorcycle, automotive, powersports, or wider mobility industry

Knowledge of product lifecycle management (PLM) processes

Experience using business intelligence or data visualisation tools (e.g. Power BI, Tableau)

Understanding of product development and go-to-market planning

Rewards of working for Norton:

We like to take care of our Nortoneers and we think we offer some pretty decent rewards. Here's what you'll get when you join the team:

Competitive salary package that recognises your skills and experience

33 days of holiday (inc. Bank Hols) to relax and recharge

Generous pension scheme that sets you up for the future, with access to personalised advice.

Private Medical Insurance and a Cash Back Programme to keep you feeling your best

Life insurance (4x salary) because we've got your back no matter what

FREE fruit, got to have your five-a-day!

WeCare Employee Assistance Programme, which includes access to online GP services, dietary advice, mental health support, bereavement counselling, and a fitness programme

Experience the thrill of an entrepreneurial environment within a larger, well-funded company with ambitious long-term goals.

Elevate your career with our Ideas for Excellence scheme, where every brilliant idea is not just valued, but also rewarded!

A diverse and international team that brings together different perspectives, backgrounds, and experiences.

Join the fun with our twice-yearly employee events, payday socials, and loads of exciting activities in between!

Want to go green? You can enjoy free electric bicycle hire

Plus, no need to stress about finding a parking spot - we've got on-site free parking covered and FREE electric charge points.

We know how important it is to take care of our team, and we're committed to continually improving our reward offering in line with the business growth plan.

Join us and see for yourself!

PLEASE NOTE, WE DO NOT ACCEPT AGENCY APPLICATIONS