Senior Associate Marketing Manager

Key Responsibilities:

Role Purpose

The Senior Associate Marketing Manager Campaign Management is responsible for planning executing and optimizing integrated marketing campaigns that support strategic priorities across industries services and client segments

This role focuses on driving measurable business impact including brand visibility pipeline influence and large deal RFP support while ensuring strong governance compliance and operational excellence

The role works closely with business units sales martech creative and external agencies to deliver high impact insight driven campaigns at scale

Key Responsibilities

Integrated Campaign Management

Plan and execute end to end integrated marketing campaigns across digital channels including paid media social email website and deal based initiatives

Translate business and GTM priorities into clear campaign objectives target audiences messaging KPIs and execution plans

Manage campaign lifecycle from briefing approvals execution optimization to closure and impact reporting

Business Stakeholder Partnership

Act as the marketing SPOC for assigned industries service lines strategic tracks or accounts

Partner with business leaders sales and field marketing teams to align campaigns to revenue priorities deal pursuits and account plans

Support large deals RFPs and strategic pursuits through targeted campaigns digital assets and experience led initiatives

Performance Tracking Analytics

Monitor campaign performance using agreed metrics such as impressions engagement leads SQLs pipeline influenced and ROI

Prepare concise leadership ready updates campaign review decks and executive summaries

Digital Martech Agency Collaboration

Work closely with digital marketing Martech CRM and analytics teams to ensure accurate campaign setup tracking attribution and reporting

Coordinate with creative content media and technology agencies to deliver high quality assets and executions aligned to Infosys brand guidelines

Education Experience

Bachelor s degree in marketing Business Communications or a related field MBA preferred

min 7 years exp for graduate or engineering min 5 years experience for MBA

5 8 years of experience in B2B marketing with strong exposure to campaign management and digital marketing

Prior experience in IT services consulting BPM or large enterprise environments preferred

Preferred Skills:

Digital Business->Campaign Management