Paid Search Manager

Boulogne Billancourt, Ile-de-France, France

IT, Software & Digital

Experienced Professionals

14943

Passionate about AI, search innovation, and scaling global impact? This role is for you !

We are looking for a Paid Search Specialist to join Hilti Global Paid Media team. In this role, you’ll onboard and manage multiple Market Organizations (MOs) onto our global Paid Search Growth Program, ensuring each market adopts the standardized Google Ads campaign blueprint, localizes it effectively, while respecting local nuances.

The Paid Search Specialist owns the campaign performances and will work closely with global stakeholders, local teams, and our global media agency to drive performance, scalability, and governance.

What You'll do

Paid Search Expertise

Deep knowledge of paid search channels across platforms like Google Ads and Microsoft Ads with a strong focus on ROI and business objectives

Expertise in AI driven search trends and tooling - able to anticipate and respond to Google SGE, Gemini, ChatGPT, Bing Copilot, and other emerging searchAI impacts on SEM strategy.

Extensive expertise of keyword research, audience targeting, A/B testing, and budget allocation to continuously improve campaign performance

Analyze campaign data and performance metrics to derive actionable insights and inform strategic adjustments

Market Onboarding & Project Management

Act as primary liaison between each region, the global paid media team, during the 6–8 weeks onboarding sprint.

Own the end-to-end onboarding roadmap, track milestones, risks, and dependencies for 10-15 markets.

Enable and oversee localization of the global campaign blueprint, ad copy, keyword sets, extensions, and negatives, by local stakeholders, ensuring quality and strategic alignment.

Maintain and evolve the Onboarding Playbook, timelines, RACI, progress dashboards, and other governance assets.

Governance & Reporting

Adapt the Looker Studio dashboard template for each new market; ensure data accuracy, naming convention compliance, and KPI alignment with the

analytics team.

Consolidate learnings and feed them into a scalable global governance model (processes, SLAs, documentation, QA checklists).

Stakeholder Alignment

Ensure senior level alignment on objectives, timelines, and KPIs across market stakeholders, global paid media leadership, and the external agency,

acting as the central escalation point to resolve roadblocks swiftly and communicate decisions clearly.

Continuous Improvement

Recommend refinements to the campaign blueprint (structure, negatives, automation settings) based on cross-market insights and agency

feedback.

What You’ll Bring

4-6 years hands-on Google Ads Search experience

Strong project-management track record (multimarket rollouts)

Proven ability to translate global frameworks into local market realities

Expertise of international search engines, AI-Driven Search Trends and cultural market differences.

Ability to work in a cross-functional and global team environment.

Confident stakeholder management across seniority levels and cultures

Strong analytical skills, generating campaign insights & recommendations

Advanced Excel skills; familiarity with analytics platforms (GA4) and campaign tracking

Excellent communication skills

Fluency in English (required for our international environment).

What’s In It for You

At HDMS, you’ll thrive in a dynamic, internationally-minded environment where diverse perspectives fuel innovation and collaboration. We offer close-knit management, stimulating responsibilities, and a culture that balances autonomy with teamwork. You’ll be the owner of your professional development and will have the freedom to design your own career map. Our flexible remote work policy allows you to work from home up to 50% of the time. You’ll also benefit from a fully covered health insurance plan for you and your family at no cost for you, a competitive pension scheme, and an annual solidarity day to support causes that matter to you.

Why Hilti

Hilti is a global leader in construction innovation, with more than 34,000 team members across 120 countries. Guided by our purpose, Making Construction Better, we’re driven to keep learning, growing, and finding new ways to make a lasting impact. Here, you’ll be empowered to use your strengths, work with a global and inclusive team, and take on meaningful challenges. At Hilti, you’ll have the chance to make your ideas, achievements, and growth real through purpose, passion, and teamwork.

Commitment to Inclusion

At Hilti, inclusion is a key focus in how we work, lead, and grow together. We are committed to embracing diversity of thought and creating an environment that is inclusive of everyone, everywhere. We continuously strive to ensure every voice is valued and every team member feels empowered to contribute. By building on this foundation, we strengthen our teams, our innovation, and our impact, making construction better together.

Does this sound like you? We look forward to your application!

During your interviews, you will meet several members of the digital team including leadership. This way you get to know more about us, and we get to know more about you.

Do you want to know more? Go to https://careers.hilti.com/en/digital-marketing

For non-EU citizens: Please state your eligibility status to work in France and note that if you do not own a valid work permit, Hilti cannot guarantee your final employment due to authority regulations.

Join us and #TransformDigital