Data Analyst

Company Description

Ubisoft is a global leader in gaming with teams across the world creating original and memorable gaming experiences, from Assassin’s Creed, Rainbow Six to Just Dance and more. We believe diverse perspectives help both players and teams thrive. If you’re passionate about innovation and pushing entertainment boundaries, join our journey and help us create the unknown!

Job Description

The Data Analyst, Audience Analytics, will be the main analytics owner of several major game franchises, responsible for gathering and analyzing customer data across their portfolio and answering all kinds of analytics questions from business and marketing stakeholders. Working closely with production and marketing teams, you will provide clear insights about consumer behaviors, drive strategic recommendations, and support audience-centric projects throughout the entire life cycle of a game, across acquisition, retention, brand circulation, and more. You will be a key decision driver, translating data into actionable directions that directly shape how teams engage with their players.

WHAT YOU'LL DO

Analytics

Create, manage and distribute data and insights utilizing analytics tools (SQL, Python)

Analyze customer data to gather knowledge, generate insights, create value and support decision-making

Design and build player clustering models to define and refine audience profiles across the game lifecycle

Maintain and update audience segmentations to ensure relevance as player behaviors and business contexts evolve

Support brand circulation strategies by identifying cross-game audience overlaps and player migration patterns

Identify levers of audience segmentation, monitor their evolutions and their impact on business KPIs

Apply a variety of visualization techniques and design the content and appearance of data visuals

Project Management & Collaboration

Own end-to-end analytical projects: scope, plan, execute and deliver, ensuring stakeholders are aligned throughout

Track project progress, communicate status and manage priorities across multiple concurrent workstreams

Translate business questions and challenges from stakeholders into Audience Analytics projects

Be the main point of contact of the stakeholder teams; understand the brand and marketing objectives and the major initiatives; identify the most relevant methodology to answer the need; deliver insights

Conduct meetings and coordinate different interlocutors (finance, research, marketing, …)

Work closely with CRM and media teams, understand their technical environment and constraints, propose an adapted approach to their operational needs

Provide strategic audience recommendations to stakeholders

Qualifications

WHAT YOU'LL BRING

Master’s degree (MA/MBA) preferred - Marketing, Marketing Research, Statistics, or Econometrics

2+ years of experience as a data analyst

Proficiency in SQL and Python for data analysis

Experience with clustering and segmentation methods (k-means, hierarchical clustering, RFM, or similar)

Strong project management skills: ability to track multiple workstreams, manage timelines and communicate progress clearly

Strong analytical and synthesis skills; ability to analyze raw data, draw conclusions, and develop actionable and strategic recommendations

Strong quantitative skills, and experience utilizing scientific analytic methods and quantitative analysis techniques

Experience working with lakehouse data platforms (Databricks, Snowflake, or similar) is a plus

Proactivity and creativity with data

Demonstrated success presenting complex qualitative and quantitative data in a clear and compelling manner

Naturally curious, analytics-driven mindset; comfortable challenging assumptions

Excellent written and oral communication skills