Traffic and Loyalty Manager - Audi New Orleans

Sonic Automotive

USonsite$90k-$130k/yrPosted Jul 17, 2026
Posting intelligenceActively listed

Skills

excel

About the role

Company Description

Audi New Orleans is one of the fastest growing brands within the automotive industry. We are building a business based on doing things the right way. From the way we treat our guests, take pride in our work and share opportunities for our employees to grow as we grow. We are proud of what we're doing here and would love to tell you about our opportunities!

Our associates are happy to work here because:

We boast the lowest turnover in the industry.

We provide award winning training (Training Magazine Top 125, and Brandon Hall Awards).

We are committed to developing and promoting within the company.

Our benefits are extremely competitive with Medical, Dental, Vision, HSA, 401k and PTO.

We encourage peer to peer teamwork and recognition.

Special benefits to purchasing and leasing a car.

Personal Automotive Concierge Service.

If you want to find out more about the types of jobs we have here, we've highlighted a few.

We're proud of what we're doing here. Come and join us!

Compensation (Salary plus commission):

Commission-based plan with potential to earn $90,000 - $130,000+ a year (If meeting and exceeding sales goals)

Job Description

The Traffic Manager is responsible for three primary areas: ensuring 100% Traffic Management Playbook compliance, owning in-store structure, and maintaining Sonic Brand KPI performance.

They will work side-by-side with dealership teammates and Brand Traffic Management Director to identify strengths and opportunities in each of the areas listed above. The Traffic Manager will assist the store in executing to increase overall Traffic Management performance, dealership sales, and profitability.

This position also works laterally with other management personnel in the dealership, with emphasis on New and Used Vehicle Operations. This is to bring a comprehensive analysis and well-rounded resource to the assigned departments.

The Traffic Manager will report directly to the General Manager in alignment with their Traffic Management Director.

Duties and Responsibilities:

Maintains a thorough understanding of Traffic Management

Assists store in identifying and addressing low performing areas in comparison to individual KPI’s, targets, and objectives

Partners with TMD’s and General Managers to implement action plans based on opportunities, and hold teams accountable to achieving defined objectives

Drives standardization of traffic management processes at the department level

Effectively communicates traffic management changes and enhancements to all applicable department teammates

Partners with TMD and eLead support team to resolve issues and complete requests

Outline precise growth plans in the department to achieve KPI’s, metrics, and awards

Perform monthly traffic management full audit. The scorecard can be found in the Traffic Management Playbook Chapter 1 – Overview, KPI’s Support

Facilitates weekly internet traffic management meeting. Guidance structure is in Traffic Management Playbook Chapter 7 Internet

Mystery shops our competitors weekly as well as our own departments to ensure lead performance is handled with precision

Review call performance daily through CallRevu

Inspect website (mobile and desktop), check for accuracy and quality (i.e., specials, photos etc.)

Holds management and sales teammates accountable for achieving results and hitting KPI targets

Trains, coaches, mentors, and develops teammates where needed

Qualifications

Minimum 2 years automotive retail management

Minimum 2 years training and development (store and/or corporate level)

Able to set priorities, multi-task, achieve goals and obtain buy-in

Ability to identify opportunities and create action plans to improve sales performance

Proficient in CDK CRM (Elead)

Exceptional communication skills, both written and verbal

Ability to establish and maintain strong internal and external relationships

Strong organizational and analytical skills, including: planning strategy, problem solving and root cause identification

Experience in developing strategies and communication

Experience in group facilitation, coaching and leading teams

Must be technology savvy and current on business trends

Must be adaptable to change

Proficient in Microsoft Word, Excel, PowerPoint, and Outlook

Additional Information

It's time to make the most important move of your career. From our cooperative team-based approach; to our more than 1,000 internal advancements each year, it's easy to see the difference. When you join our organization, you'll enjoy comprehensive training, competitive compensation, and unparalleled benefits. Simply put, you'll experience the best that a career in the automotive industry has to offer.

Compensation

This Other role pays $90k-$130k/yr. Within typical range for other roles in United States.

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