VP Marketing

Company Description

Boyd Gaming Corporation has been successful in gaming jurisdiction in which we operate in the United States and is one of the premier casino entertainment companies in the United States. Never content to rest upon our successes, we will continue to evolve and retain a position of leadership in our industry. Our past success, our current business philosophies and our sound business planning, combine to position Boyd Gaming Corporation to maximize value for our shareholders, our team members and our communities.

Job Description

Responsible for instilling a culture of continuous improvement (CI) and building a team that provides marketing services to the properties in alignment with the Company’s strategic goals and objectives. Drives change management programs through effective planning, execution, and communication.

Leads the creation of formalized processes to drive effectiveness of marketing services.

Drives large scale strategic transformation programs across the organization.

Serves as a Marketing thought leader and technical resource for the department, division, and/or enterprise.

Guides and influences people, processes, and resources to support business interests as well as team member’s growth and development.

Builds trusting relationships with team, property leaders, and executive leadership.

Possesses and applies a comprehensive knowledge of current and evolving best practices and industry trends.

Understands the implications of process changes on other support functions, regulatory requirements, internal controls, and people.

Adapts to shifting priorities while maintaining focus on the broader business goals and objectives. Effectively generates continuous improvements in service levels.

Measures the financial impact of process improvements for both efficiency and effectiveness.

Monitors overall Key Performance Indicator’s (KPIs) and Service Level

Agreements (SLAs) and continually looks for improvement.

Qualifications

Bachelor’s degree in Marketing, Advertising, or related field. Master’s degree preferred.

At least ten (10) years’ experience in marketing and advertising; At least five (5)years’ experience managing digitally oriented consumer marketing teams.

Experience in working with all levels of management, including consulting with key business stakeholders.

Experience in project management of multiple large and complex business projects.

Strong organizational and communication skills.

A proven and successful track record leading a team.

Must be able to travel to other properties, including those out of state.

Proficient in MS office products and related media software.

Must be able to obtain/maintain any necessary certifications and/or licenses as required by local gaming regulations.

Additional Information