Director of Sales & Marketing - Limelight Denver

Company Description

Limelight Hotels by Aspen One provide authentic and contemporary connections to their communities and the adventures that surround them. Each Limelight hotel is inspired by place, united by purpose, defined by you and set in the heart of elevated and unique locations, each carefully designed with distinctive design and purposeful functionality, created to evoke a sense of place and a point of view.

Current locations include those across Colorado in Aspen, Snowmass, Denver, and Boulder (opened August 2025); Ketchum, Idaho; Mammoth, California (opened December 2025); and Charleston, South Carolina (coming in 2028).

Job Description

Position Summary

The Director of Sales & Marketing has an overall responsibility to lead the property sales and marketing efforts to achieve and exceed hotel revenue goals, while managing, mentoring and further developing sales/event/marketing team members and acting as a key representative for the Limelight Hotels to local, national and international organizations to further develop our position in the marketplace. As a key member of the management team, the ideal candidate will be creative, energetic and a knowledgeable professional who will be fundamental to the ongoing success of the Limelight Hotels and the Aspen Hospitality division. This position has dual reporting to the VP of Sales and Hotel General Manager.

The salary range for this position is $135,000 - $150,000. Actual pay will be dependent on budget and experience; all our salaried roles are eligible for bonus.

Job Posting Deadline

Applications for this position will be accepted until August 2, 2026.

Essential Job Functions/Key Job Responsibilities

Divisional leader for the following departments: Transient, Group & Onsite Event Sales

Responsible for each property's reactive and proactive sales efforts, providing day-to-day leadership to Sales and Event managers to achieve hotel sales objectives and revenue goals

Create an effective strategy to ensure the hotel's profitability in all market conditions through sales and marketing tactics

Develop personal and team sales goals and strategies and ensure alignment with the brand business strategy

Create and implement short and long-term marketing strategies to meet sales team goals and annual sales targets

Actively seek new business using marketing campaigns, telemarketing, e-commerce, site visits, and other methods

Execute sales strategies for Guestrooms, Meetings and Onsite Events to ensure individual and team booking goals are achieved

Assist leaders of hotel revenue-generating departments in the development of effective revenue strategies and provide team and individual strategic direction to achieve budgeted revenue goals

Conduct ongoing research of competitor's sales team strategies to identify ways to grow occupancy, RevPAR and increased overall market share for the hotel

Facilitate sales strategy meetings to provide and solicit team input weekly

Lead the implementation, development and team member training on Sales Account Management platforms, Property Management Systems and new technologies introduced to the organization to further develop our industry positioning

Regularly review STAR reports, Inntopia Destimetrics reports, ASC leadership reports, and ACRA and community leadership reports to maintain an awareness of the hotel's market position and develop short-term and long-term strategies to enhance the Limelight Hotels’ position in the local and regional marketplace

Other duties as assigned

Qualifications

Education & Experience Requirements

4-year bachelor's degree in Business Administration, Sales and Marketing or related degree

5-7 year's experience in hotel or destination resort sales and marketing or related professional area

Knowledge, Skills & Abilities

Proficient experience as a sales leader for an urban hotel group

Proficiency knowledge in computer Skills including Excel, Word, PowerPoint, Delphi, HMS-Infor

Results oriented with a proven track record in driving RevPAR

Excellent verbal and written English language skills

Time management / organizational skills

Ability to travel and work flexible hours and days

Ability to participate in sales calls with members of the hotel and community Sales and Marketing teams to acquire new business and/or close pending potential business

Ability to develop annual revenue budget for the hotel with the Revenue Management team, VP of Sales, Sales team members, Finance team members, and the Hotel General Manager

Ability to serve as property authority on sales procedures, group contracting and event operations and actively participate in those procedures as needed to help the team achieve revenue goals and overall client satisfaction

Ability to develop personal and team sales goals and strategies and ensure annual budgeted

Ability to manage multiple priorities and projects simultaneously without sacrificing quality

Ability to lead a team, providing direction, and motivating employees to reach their goals

Additional Information

Work Environment & Physical Demands

Ability to stand, type and sit at desk/computer for most of the work shift executing repetitive movements

No adverse or hazardous conditions

Not required, but preferred to be able to occasionally lift, push or pull 25 lbs. individually or with assistance

Job Benefits

This position is classified as a regular full-time position eligible for the following benefits:

Enrollment dates differ across the various programs.

Health, Dental and Vision Insurance Programs

Flexible Spending Account Programs

Life Insurance Programs

Paid Time Off Programs

Paid Leave Programs

401(k) Savings Plan

Employee Ski Pass and Dependent Ski Passes

Other company perks

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. By accepting a position with Aspen One, Aspen Snowmass, Aspen Ventures or Aspen Hospitality you acknowledge that you are able to perform the essential functions of the job with or without reasonable accommodation. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job. To request accommodation during the application and interviewing process, please contact Human Resources at 970-300-7700.

This job description is designed to indicate the general nature and level of work. It is not designed to contain or be interpreted as a comprehensive list of all duties, responsibilities, and qualifications required of employees assigned to this job. Duties and responsibilities may change at any time with or without notice.

For an overview of Aspen One Company's benefits and other compensation visit www.aspensnowmass.com/employment/benefits-and-perks

Aspen One participates in E-Verify.

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