Branch Manager - Coffs Harbour

Play a key role in supporting the Australian economy.

Discounted food, travel, entertainment, gym membership, staff parking and, + more.

Onsite.

Company

For 81 years, we've achieved success through our ability to innovate, placing a clear emphasis on how we best serve our customers’ needs. As demand continues to grow, we have expanded rapidly, now delivering a superior range of dry goods, frozen and chilled products, fresh seafood and meat, confectionery, paper products, and cleaning solutions.

In recent years, we’ve seen significant growth and invested in our systems and processes, building a close partnership with Woolworths Group that has continued to deliver high-quality service for our customers and suppliers.

In 2024, Woolworths moved to a 100% interest in the PFD business, bringing PFD exciting opportunities as a strategic part of the Group. Sharing expertise across both teams will ensure our continued success and drive further growth and unlock our collective potential.

About this Position

At PFD Food Services, we bring people together through food and behind every great branch is a leader who brings people together through purpose, performance, and genuine connection.

As our Branch Manager, you’ll lead the day-to-day operations, sales, and administration of one of PFD’s key branches. This hands-on leadership role focuses on driving sales growth, optimising operations, and delivering the quality and care we’re known for.

You’ll lead a team of four across Administration, Sales, Operations, and Stock Control. You will be fostering collaboration, accountability, and pride in what you achieve together.

With the site preparing for major expansion and a new shed opening, you’ll have the opportunity to shape its next chapter, driving commercial performance, uplifting culture, and embedding best-practice operations.

Key Responsibilities

Lead and manage daily branch operations across sales, warehouse, and admin functions.

Deliver on budgeted EBIT through disciplined financial management, operational efficiency, and sales growth.

Develop and implement local strategies to drive profitability and customer retention.

Monitor and control operating costs, ensuring stock, fleet, and staffing efficiencies are maintained.

Analyse branch P&L, KPIs, and other performance data to identify improvement opportunities.

Champion a high-performance, safety-first culture that values respect, teamwork, and accountability.

Drive COR, HACCP, and WHS compliance, ensuring all legislative and food safety requirements are met.

Build and nurture strong customer and supplier relationships to support branch success.

Lead, coach, and develop staff to ensure capability, engagement, and retention.

Collaborate closely with State and National leadership to deliver operational excellence and consistency.

What We’re Looking For

To thrive in this role, you will bring:

Proven leadership experience managing diverse, operationally complex teams within a multi-faceted, fast-paced environment.

Strong financial and commercial acumen, with the ability to interpret and act on P&L performance to drive profitability.

Experience driving sales growth and margin performance within FMCG, logistics, or similar service-driven industries.

Exceptional people leadership, with the confidence to guide, coach, and resolve challenges across both long-standing employees and newer team members.

A deep commitment to safety, food quality, and Chain of Responsibility (CoR), ensuring compliance and wellbeing are at the heart of everything you do.

Natural resilience, initiative, and a solutions-focused mindset - someone who gets things done!

Strong stakeholder management skills across customers, suppliers, and internal teams.

A continuous improvement lens and a genuine desire to create a safe, inclusive, high-performing culture where people thrive and deliver their best.

What PFD is Offering the Successful Candidate

We are offering competitive remuneration, superannuation and other staff benefits (such as discounts on staff purchases, discounted accommodation, health insurance and banking). As part of this position, we are also offering participation in an incentive program

Culture & Values

Customer Focus

Know your external and internal customers. Gain and preserve their confidence because we can only be successful if our customers are successful.

Respect

Treat people at work and in the community as they would like to be treated. Act safely, responsibly, and ethically.

Passion

Share the passion of making us a successful and dynamic company. Let’s celebrate successes.

Simplicity

Let’s minimise the complications of doing business so customer services are on time, accurate and reliable. Share ideas to improve our company.

Leadership

All of us can be leaders in our day to day working lives. Bring out the best in yourself and the people around you. Do what you say you are going to do.

How to Apply

If this sounds like your kind of challenge, we’d love to hear from you! Click the apply button and submit your updated resume and a cover letter.

Applications close 17 August 2026. Early applications are encouraged, as hiring managers may begin shortlisting candidates before the closing date. Only shortlisted candidates will be contacted. All applications will be treated confidentially.

As part of our recruitment process, do you consent to undergoing employment checks? These may include a medical assessment (which may involve drug and alcohol testing), a National Police History Check, a Working With Children/Vulnerable Groups Check, and a Licence Validation/Demerit Point Check.

Please note: We do not accept unsolicited CVs from recruitment agencies or third parties. Any CVs sent directly to Line Managers will not be considered, and we will not be responsible for any associated fees or costs.